Founder Victoria Tsai has been a lifelong seeker of beauty. Her passion for skincare began at an early age when Victoria’s mother shared traditional Asian herbal skincare treatments, which they sold in her family’s beauty boutique. Victoria’s love of discovery has since led her to become a sought-after expert in the field, developing products and brand strategies for the world’s largest beauty companies.
Searching for a new approach to beauty, Victoria began traveling to Asia where a chance encounter in Kyoto with a modern-day geisha changed her course. For over 300 years, Japan’s geisha have been held in awe for their enduring wisdom and breathtakingly beautiful, porcelain skin. Perfected through centuries of timeless rituals, it is widely believed their beauty secrets have been passed down from one generation to the next by word of mouth alone. As she began to immerse herself in Japan’s culture, Victoria unearthed a 200-year-old beauty manuscript. On its ancient pages, she rediscovered the geisha’s coveted daily regimen. Moved and inspired, Victoria founded TATCHA as a way to share these timeless secrets with the modern world.
Traveling back to the City of 2000 Temples (Kyoto), TATCHA works closely with teams of scientists, scholars and geisha themselves to decipher the rituals and ingredients from the sacred beauty text. TATCHA’s formulas pay homage to the icon of Eastern beauty and the brand’s own storied heritage. Now the secrets of the geisha live on through a proprietary process involving the most precious Green Teas, Okinawa Red Algae, Rice Bran and other time-tested ingredients.