<?xml version="1.0" encoding="UTF-8"?>
<page>
  <author>Ryan Aipperspach</author>
  <body-html>&lt;h2 class=&quot;sub-header-text&quot;&gt;We Believe&amp;#8230;&lt;/h2&gt;
&lt;ul&gt;
	&lt;li&gt;&amp;#8230;in Leonardo DaVinci&amp;#8217;s observation that &amp;#8220;Simplicity is the ultimate sophistication&amp;#8221;.&lt;/li&gt;
	&lt;li&gt;&amp;#8230;that the best beauty secrets are still out there waiting to be discovered by the modern world.&lt;/li&gt;
	&lt;li&gt;&amp;#8230;that true quality comes from the history of each product and expertise of the craftsmen that make them.&lt;/li&gt;
&lt;/ul&gt;

&lt;h2 class=&quot;sub-header-text&quot;&gt;Tatcha&amp;#8217;s Promise&lt;/h2&gt;
&lt;ul&gt;
	&lt;li&gt;We will search the world over for true beauty secrets that have withstood the test of time.&lt;/li&gt;
	&lt;li&gt;We will personally travel to the source for every product we carry to ensure that the communities and environment are treated with the utmost care.&lt;/li&gt;
	&lt;li&gt;We will bring our customers authentic products that simplify and beautify.&lt;/li&gt;
&lt;/ul&gt;

&lt;h2 class=&quot;sub-header-text&quot;&gt;Letter from the Founder&lt;/h2&gt;
&lt;p&gt;Dear Friend,&lt;/p&gt;
&lt;p&gt;Welcome and thank you for visiting Tatcha.&lt;/p&gt;
&lt;p&gt;As with many women, my beauty rituals have been a metaphor for my stage in life.  Early on, I longed for reinvention and my dressing table overflowed with products that promised total transformation.&lt;/p&gt;
&lt;p&gt;Later, as a professional, I sought confirmation and lined my bathroom vanity with expensive products that proclaimed my status as such.&lt;/p&gt;
&lt;p&gt;With each stage of life came a new arsenal of products.  It seemed that the more I acquired though, the more I needed to feel whole and beautiful. This wasn&#8217;t limited to just my makeup stand, it was happening at every level in my life.&lt;/p&gt;
&lt;p&gt;Around that same time, I started traveling to Asia and rediscovered a different approach to life and beauty &amp;#8212; that less is more.&lt;/p&gt;
&lt;p&gt;Today, I am on a humble quest for less.  I yearn for enlightenment, simplicity and authenticity in my life and in my beauty rituals. Tatcha is my way of sharing things I learn and find along the way.&lt;/p&gt;

&lt;p&gt;I hope you enjoy this journey with me.&lt;/p&gt;
&lt;p&gt;Vicky Tsai&lt;/p&gt;</body-html>
  <created-at type="datetime">2009-08-21T21:21:11-07:00</created-at>
  <handle>about</handle>
  <id type="integer">3448432</id>
  <published-at type="datetime">2009-08-21T21:21:11-07:00</published-at>
  <shop-id type="integer">338632</shop-id>
  <template-suffix nil="true"></template-suffix>
  <title>Tatcha is a new brand with an old&amp;nbsp;soul</title>
  <updated-at type="datetime">2009-11-02T22:12:52-08:00</updated-at>
  <body>h2(sub-header-text). We Believe...
* ...in Leonardo DaVinci's observation that &quot;Simplicity is the ultimate sophistication&quot;.
* ...that the best beauty secrets are still out there waiting to be discovered by the modern world.
* ...that true quality comes from the history of each product and expertise of the craftsmen that make them.

 
h2(sub-header-text). Tatcha's Promise
* We will search the world over for true beauty secrets that have withstood the test of time.
* We will personally travel to the source for every product we carry to ensure that the communities and environment are treated with the utmost care.
* We will bring our customers authentic products that simplify and beautify.

 
h2(sub-header-text). Letter from the Founder

Dear Friend,
 
Welcome and thank you for visiting Tatcha.
 
As with many women, my beauty rituals have been a metaphor for my stage in life.  Early on, I longed for reinvention and my dressing table overflowed with products that promised total transformation. 
 
Later, as a professional, I sought confirmation and lined my bathroom vanity with expensive products that proclaimed my status as such. 
 
With each stage of life came a new arsenal of products.  It seemed that the more I acquired though, the more I needed to feel whole and beautiful. This wasn&#8217;t limited to just my makeup stand, it was happening at every level in my life. 
 
Around that same time, I started traveling to Asia and rediscovered a different approach to life and beauty -- that less is more. 
 
Today, I am on a humble quest for less.  I yearn for enlightenment, simplicity and authenticity in my life and in my beauty rituals. Tatcha is my way of sharing things I learn and find along the way.

 
I hope you enjoy this journey with me.

Vicky Tsai</body>
</page>
