Brightening Serum

Deep Brightening Serum | How To Use

What it is:
A brightening serum of time-tested Asian botanicals + HADASEI-3 Bioactive Complex for radiant looking skin.

Why it's different:
Hydrates while making the skin appear more luminous.

Who it's for:
All Skin Types. Non-irritating. Non-sensitizing. Dermatologist tested.

Water, Glycerin, Propanediol, Alcohol, Cyclopentasiloxane, Squalane (Olive Origin), Isocetyl Stearate, Inositol (Rice Extract), Oryza Sativa (Rice) Germ Oil, Polyglyceryl-2 Triisostearate, Polyglyceryl-10 Isostearate, Ethylhexylglycerin, Glyceryl Stearate, Behenyl Alcohol, Sericin (Silk Extract), Arginine, Carbomer, Xanthan Gum, Biosaccharide Gum-1, Sodium Hyaluronate, Zizyphus Jujuba Fruit Extract, Glycyrrhiza Glabra (Licorice) Root Extract, Scutellaria Baicalensis Root Extract, Cetearyl Alcohol, Sodium Lauroyl Lactylate, Sorbitan Stearate, Caprylic/capric Triglyceride, Hydrogenerated Lecithin (Soy Origin), Algae Extract, Camellia Sinensis (Green Tea) Leaf Extract, Fragrance (Natural), Phenoxyethanol.

Formulated without:
Kojic Acid, Hydroquinone, Mineral Oil, Synthetic Colors, Synthetic Fragrances, Sulfate Detergents, Parabens, PEGs, PPGs, Urea, DEA, TEA or Phthalates.

After cleansing and polishing, dispense 1-2 pumps and gently massage onto face.

Deep Brightening Serum

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Without performance makeup on, the color clarity and evenness of skin tone of a geisha’s complexion is dramatic. A trio of concentrated Asian botanical color-clarifiers have allowed generations of geisha to achieve this youthful luminosity.

Tatcha Featured Press


“Eastern Promise: Ancient beauty secrets of the geisha”

"What would you do if you heard about a 200-year-old book from Japan, the oldest of its kind, said to contain never-before-seen details of the heavily guarded beauty rituals of the geisha?"

Tatcha Featured Press

NY TIMES Style Magazine

“Hey, Lighten Up”

"Dark spots be gone! A slew of powerful new brightening potions is the stealth weapon in the anti-aging arsenal."

Tatcha Featured Press


“Spring Fling: New Beauty Must-Haves”

"Brighten Up: If you thought brighter skin was hard to come by, think again— Tatcha's Radiant Deep Brightening Serum...lessens the appearance of dark spots with natural yet powerful lighteners (Asian botanicals and licorice root extract)."

Tatcha Featured Press

Barneys New York

“Beauty Wars: East Coast vs. West Coast”

"...Keep the sallow at bay and the hydration intact with TATCHA deep brightening serum"

Tatcha Featured Press


“Hot New Ways to Perfect Your Skin: Serum”

"With their lightweight consistency and potent concentration of active ingredients, serums are a great way to target and prevent dark spots daily."

How do I use this product?
After cleansing and polishing, dispense 1-2 pumps. Gently massage onto face.

When do I use this product?
Use this treatment on clean skin. For best results, use morning and night before applying moisturizer. For best results and to protect the health of your skin, avoid sun exposure.

Can I use this as a moisturizer?
In addition to evening overall complexion, Deep Brightening Serum is highly moisturizing and people with more oily skin may prefer to use it in place of a moisturizer. For people with normal to dry skin, the product is ideally suited for application prior to using TATCHA’s Moisture Rich Silk Cream to fully protect against the signs of aging. 

Can I use this product around my eyes?
The Deep Brightening Serum is not intended as an eye cream, but it will not cause irritation around the eyes. 

Write a Review
  • Evens Out Pigmentation

    I have a few chloasma spots (dark spots from pregnancy) on my face as well as a couple blemishes and lots of freckles. This serum began lightening these areas within the first couple uses. I honestly assumed that it would be weeks before I noticed any changes, not 2 days! I was very happy, but then I noticed my 36 year old combination skin was getting a bit drier. Oh no! I thought that I could find a less drying brightening serum out there. I am in a very dry climate (phoenix) so people in less dry regions will not have any issue. Anyway, I looked around and virtually all brightening serums contain some alcohol but you know what? They also contained synthetic fragrances and other undesirables and furthermore, they do not lighten as effectively as Tatcha's. So I'm sticking with this serum and using it as part of my evening ritual and layering on lots of hydrating products including the Camellia Oil to offset any drying. This way I can brighten and even out my skin tone as well as stay hydrated.
  • Miraculous, even for Sensitive Skin!

    I am Asian, and so from a young age I was raised to stay out of the sun. I have used many different brightening serums, most of which are too harsh for my sensitive skin. But this one has been perfect for me! It's feels weightless, and I find not only does it help lighten any blotches I already have, but it keeps my skin looking bright and radiant all over! Try it, you will love it.
  • Absorbs fast, but irritates my skin

    This product contains lots of alcohol (you can read from the ingredient list). I got a sample and my face immediately turns red as I apply this on my skin. Absorbs very fast but not recommended for sensitive skin type.
  • transformative

    I'm fifteen, and have dry acne prone skin. I have tons of little dark spots and scars where acne used to be, which makes me really self conscious about my skin without makeup. After one use, my skin glows. Dark spots are already lighter, and after every use it gets better. If your skin is very oily, this could even be a light moisturizer. I personally like to follow with the silk cream. But this is honestly such a beautiful milky serum, and I adore the packaging and everything about this brand. Tatcha never disappoints. Me and my mom both adore the entire line now. It's really expensive, but if you can afford it I would leave every other skincare line behind for this.
  • Amazing whitening serum.

    I have tried so many expensive whitening serums or creams since I was 17 to keep my skin as light as possible, so I obiously have high expectation! It didn't disappoint me. I am originally from Japan and I really love Japanese cosmetic products usually, but this tatcha products were... like miracle. I personally prefer trying 4 steps of tatcha products in order to see the best results.

    I used this serum for about 3 weeks and could able to see difference. Make sure to use sun cream and do cleaning with enzyme powder, then it will help your skin just beautiful. Most of whitening products tend to dry out skin, but this serum was still moisturizing. I also used cream from tatcha after serum and put oil before sleep.
  • This Brightening Serum Works Miracles!

    Granted, this stuff is expensive, but a little goes a long way. I developed a severe case of melasma / hyperpigmentation all over my face over the past two years that no amount of thick goopey makeup or concealer could cover. I tried many costly products to fade my spots but nothing worked, until I found Tactcha's Brightening Serum. I am on my second bottle now and my spots have faded significantly to the point that my makeup actually covers them and makes my complexion appear even. I have a laser appointment scheduled but I will continue using this Brightening Serum because not only does it fade spots, it makes my skin glow.
  • Brightening Says It ALL!!

    I have used this only one week but have seen significant results!! The serum is light-weight & goes on under your moisturizer very quickly with no waiting dry,etc. I had a few dark spots to clear & they have already faded considerably!! Just think what this can do given some time..... Thanks, Tatcha
  • Brighten my day

    I just started using this as it was part of my ritual discovery kit. This really has made my skin come to life. I use this with my other Tatcha products and my skin is just amazing now. Thank you for all of the wonderful products you create and share with us.
  • On My Second Bottle

    This product Is worth it! It does something MORE than just fade spots....i will just put this on at night most nights and i have mature skin and my skin looks beautiful- i wear the product on the lavender bottle with some sunscreen and concealer and lipstick most days - i have used all the great high end products and there is something different and exceptional about Tatcha.. and NO I do not work for them! lol
  • Worth it

    This is another product from TATCHA I didn't want to fall in love with - it's so expensive! I've been using the deluxe travel size and am just in awe at how quickly my skin has improved. Though skincare usually takes 4-8 weeks to show results, I've noticed in a week how my old blemish scars have begin to fade. For the first time in a month, I went out to a meeting without any makeup. I am now considering getting the full size in the future. If this is also way above your budget, I highly recommend you get the Discovery Set as this serum is included.
  • Excellent Product

    I apply this after I've cleansed and exfoliated my face, and don't usually feel the need to apply a moisturizer afterwards.

    I don't like heavy creams on my face, and so far, serums give me what I'm looking for. When that changes, I know what company I'll look to for a moisturizer!

    I have always tried to remember to wear sunscreen and only recently noticed a spot on my face, and I think this product is lightening it.
  • Step 3 - bringing it home!

    Once you have cleansed you face, apply this light and delightful serum. It prepares your face to accept the next step of moisturizing in the most perfect way. My skin looks and feels better with each step. I look forward to doing this morning and night. I will admit to missing a night or two, but the mornings are terrific!
  • Sun spots begone!

    I've been using this for 3 months and it has lightened up the dark acne spots I had on my face. I always rub the back of my hands after lightly patting and massaging my face after using the serum and face cream. While at a makeup store looking for a new concealer, I usually just apply it to the sun spots on the back of my hand to see how well it covers. I couldn't find a sun spot on either hand, that's how well this serum works. The product has truly delivered for me and I'm glad that I made this purchase from the recommendation of a Youtuber, Kokolaroo.
  • Blemishes and uneven skin tone GONE!!!!

    This is by far my favorite Tatcha product!
    Throughout the years I have developed some serious uneven skin tone, blemishes, and dark spots (possibly from tanning my face too much w/o sunscreen). I always felt the need to wear heavy make-up to even out my skin tone. Because I have sensitive skin, many foundations made me break out, adding more to my damaged skin. I used a number of different products to fix my skin problems, but nothing worked.
    I discovered the Brightening Serum through a friend who recommended it, and let me tell you, it is LIFE CHANGING! I apply two pumps in the morning and before bed - how simple is that? I noticed a difference in my skin tone in literally a week! I am amazed!
    I no longer cake on makeup to hide my imperfections because I find my natural skin to be more beautiful. Thank you Tatcha!
  • Lightweight

    As with most serums, this product is relatively light and thin in consistency (compared to a regular moisturizer), and it sinks quickly into the skin. However, it does leave a somewhat "sticky" film on the skin, and I've found that layering this with Tatcha's Moisture-Rich Silk Cream, as is recommended by the Tatcha 4-Step Ritual, is too rich for my oily skin. The few times that I've tried this combination at night, I've woken in the morning with an oil slick on my face. Thus, if you're oily-skinned, I think you could use this by itself as a nighttime moisturizer, and use the Moisture-Rich Silk Cream as a daytime moisturizer.

    Given that it's so light and thin in consistency (although it's not so liquid that I would call it "watery"), you only need a small pump of this to cover your entire face, so a bottle could last you several months.

    I don't have any sun spots, and what acne scars I do get from time to time gradually fade in their own good time. Thus, I can't say whether this product actually works to lighten hyper-pigmentation. I did give this product to my mother to try, and she didn't experience any reduction in the color of her sun spots. On the other hand, her sun spots aren't very dark (I personally don't notice them unless I'm actively looking for them). Persons afflicted with darker hyper-pigmentation may benefit more from this serum.
  • can't believe the difference!

    I love this product. It doesn't feel sticky or oily. It's perfect under makeup. It lays a perfect foundation!
  • Glorious, Glowing Skin Awaits

    I find this milky "serum" lotion to be more of a lightweight treatment vs a traditional serum. It seriously has enough moisture to satisfy oily - combination skin. In fact, wearing it with the Silk Cream was a little too heavy for me (hence the 4 stars).

    However, I use a spot of this during the day under makeup with fantastic results! It smooths the surface of the skin without feeling greasy and without any silicone feel (I personally loathe silicone).

    I'm sure this is next on my list of products to buy (my Silk Cream is getting perilously low too) - because Tatcha is seriously one of my all time favorite skin care brands.

    Did I mention how gorgeous the packaging is? A huge plus for the graphic designer in me!
  • Serum

    Its like finding the fountain of youth. Tatcha Skin care line. I was very impressed how soft and silky their creams and serum felt on my skin. When I first received her line of products, I thought this is going to be interesting, Trying a century old ritual of the purest ingredient's that a geisha girl with that beautiful porcelain skin has put on her face for years. I must say I have been using these products everyday and night. And I love how it has brought my skin to a sweet soft glow. Its like a newborn skin. I love the papers to blot your skin through out your day, I have mine in my purse, So pretty with flecks of gold in them.
  • Magic serum

    I have been using Tatcha products for about 3 weeks and I can't believe the results! This serum has already significantly faded the sun spots on my face. I suffer from psoriasis, and this serum has also made a few stubborn patches disappear. My skin looks fantastic! I am in my early 50's, but people keep telling me I look at least 10 years younger. As another reviewer said, a little of this product goes a long way. Worth every penny!
  • This works!

    A light serum that absorbs quickly into the skin. The fragrance is nice doesn't bother my sensitive skin. I'm seeing positive improvements in my hyperpigmentation. My skin tone is looking more even, and my skin's texture feels softer:) I highly recommend!
  • I'm in love

    I was worried at first before I tried this serum as I am before I try any new skincare because of my highly sensitive skin. The last serum I tried before this had burned me pretty badly. But wow I was blown away by how gentle this serum is and by its effectiveness. With any blemish I have I end up getting hyperpigmentation and this had them fading and some almost completely gone within a week and a half. Not only is it great for my sensitive skin and hyperpigmentation but it leaves moisture in the skin and makes it soft and supple. I feel like I'm glowing now that I started using Tatcha. Thank you Tatcha my skin has completely changed!
  • Radiance rescue!

    While I haven't used this product long enough to notice any significant changes in my sun spots, I have, however, noticed a general clarity and luminescence to my skin in the few weeks I have used it in combination with the other Tatcha skincare products. This makes me extremely hopeful as the Tatcha brightening serum has already delivered on what many other brightening skincare lines have failed to do.
  • Extremely Reliable

    My sister and I both have acne scars and after not seeing her for a few months, I saw that hers had disappeared. I asked what her secret was and she told me all about this serum. I bought my own and now I'm hooked!
  • Getting to that age

    With the advice of some friends, I decided I needed to buy some grown-up skincare products. I'm in my early 30's and concerned about premature aging. I also have hyperpigmentation from my old acne scars- very embarassing and I always have to wear makeup.

    After hearing about the toxic side-effects of hydroquinone (banned in most countries) I gave the tatcha serum a whirl...

    umm wow! My scars have seriously started to fade!!! Incredible! So far over two months of use am/pm. I have oily skin, so I tend to use the serum as my main moisturizer before applying make up.

    I've reco to all my friends as a must-have skincare product! The scent is delightful and does not linger and feels so sheer and light.

    love it!!!
  • Hyperpigmentation

    I first tried this tatcha item because I developed a rash that then turned into a strange hyper pigmentation/age spots on my hand and arm. A friend suggested this as she noticed a dramatic change in her sun spots. I've been using it for 2 weeks now am/pm and have noticed a decrease in the severity of the color on my spots. I really like the effect and just need to keep using it for a few more weeks to see if it can continue to help clear them up.
  • Helps to disappear age spots!

    Directly addresses my age spots. After too much time in the sun, Ive developed spots along my forehead and after using this 2 weeks Ive noticed a diminished appearance of spots. A little bit goes a long way. I only used 1/2 the recommended application and it covered really well.

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