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Brightening & Firming Treatment
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*Based on a clinical study of 18 panelists.
| 100% | showed brighter & visibly firmer skin after 1 week* |
| 100% | agree serum absorbs quickly and is gentle* |
Clinical Results
*Based on a clinical study of 18 panelists.
Pairs best with
All-day brightening for rapid results, crafted in Japan
Visibly firm & support elasticity while boosting antioxidant protection
Targets hyperpigmentation & provides 13x more antioxidant power than pure vitamin C (ascorbic acid) to brighten skin*
*Based on in vitro testing of Ascorbic Acid vs. Pro-Glutathione Antioxidant Booster on oxidative stress.
Soft Cream Cleanser
Brightening & Firming Treatment
Rich Line-Plumping Moisturizer
Brightening & Dark Circle Reduction
Overall rating: 4.6998053 / 5 from 513 reviews.
The Brightening Serum is praised for its ability to visibly brighten and firm the skin, with a silky smooth and quickly absorbing formula. Customers appreciate its lightweight texture and the natural glow it provides, leaving skin hydrated and rejuvenated. While opinions on the scent vary, the overall results are considered impressive and worth the investment.
Review topics: ["absorbs","size","feels","scent","amount","skin","face","felt","look","texture","results","works","formula","glow","spots","cleanser","packaging","complexion","irritation","use","improvement","ingredients","residue","serum","consistency","fragrance","weight","tatcha","hydration","color"].
"I was using another brand of brightening serum and decided to try Tatcha's serum because I love their products. I really don't like the stickiness it leaves, and I cannot stand the smell!! To me it smells like burning wood or bacon (which I don't eat). I think it is too late to return because I bought it with a bunch of products months ago, but I just opened it last night."
"My face feels like it’s on fire using this it stings so bad, I’ve also had a breakout which I haven’t had in years. Sad because I love my usual Tatcha regime and was excited to brighten up. Going back to the silk serum."
"I don’t see much change or improvement on dark spot. And not helping with wrinkles appearance either"
"I have stubborn acne scars and oily skin. This serum has not made me break out like other serums I've tried over the years. I have been using 2 pumps daily for around 3 months and still haven't ran out of product. My skin is beginning to have a nice glow to it and I notice my older scars fading away. I have noticed my scars from new acne fade away within a couple weeks since using this. Before using this they would just stay for months or even years."
"Very Good! I use it twice a day: am & pm."
"So far, it does exactly as advertised"
"So bummed they don’t have the violet C serum anymore!! I have very sensitive skin so I can’t use anything with fragrance or scent in it. Please bring back the OG one"
"I love tatcha , the cleanser the polish and sun screen I’m using for years and love them all! But this serum gave me rash on my skin ! I have never ever had this kind of rash in my life !"
"I dislike the change in the packaging of this product. And what seems like the formula as well. The original Vitamin C serum was amazing and in a glass bottle which I believe Vitamin C serums have to be to oxidize. I do not see the same effect as the old packaging and recipe."
"This is a really good product, it absorbs well and leaves a nice glow without any stickiness or looking oily. Only downside is really the packaging! This product is too expensive to be poorly designed, cap never stays on, most of my product has been wasted due to this, should be made with a dropper to disperse!"
Frequently asked questions
Sunscreen used to be considered thick, pore-clogging, and opaque white — but today’s iterations are impressively different. Modern sunscreen is lightweight, nearly invisible, and can actually improve the look and feel of skin. A lightweight feel is not only sensorially important, but it also helps to make the experience of wearing it more enjoyable, while encouraging you to use it daily. It’s a pleasure to use, rather than a chore.
While oily skin and glowy skin can seem similar, they are distinctively different. Oily skin is from an overproduction of sebum from the sebaceous glands, while glowing skin gives off a natural radiance from a balanced, hydrated, and healthy skin barrier. There’s nothing wrong with oily skin, and, with a few specific products, you can take excessive oiliness and transform it into glowing, dewy skin. Utilize balancing cleansers, lightweight moisturizers, and oil-absorbing primers to help look more glowy than oily.
An ancient staple in Japan, essences are finally gaining popularity in the US. An essence is a watery liquid infused with skin-benefiting active ingredients that can hydrate, brighten, firm, and more. An essence is pressed into the skin after cleansing and before serums and moisturizers, and is designed for daily use. Some of the best essences for the face have dramatic benefits, including hydrating, plumping, reducing the appearance of wrinkles (as effectively as a retinol), and making the rest of your skincare products work better.
