WHAT IT IS
A firming serum featuring a deeply hydrating blend of Okinawa red algae and hyaluronic acid to nourish skin in need of bounceback. 

WHY IT’S DIFFERENT
23-karat gold lends skin a lit-from-within look, without adding shimmer to the face. 

WHO IT’S FOR
All skin types. Non-irritating. Non-sensitizing. Dermatologist tested.

Water, Glycerin, Propanediol, Chondrus Crispus Extract, Alcohol, Methyl Gluceth-20, Polyglyceryl-10, Eicosanedioate/Tetradecanedioate, Carrageenan (Algae Extract), Fragrance (All Natural), Inositol (Rice Extract), Polyglyceryl-10 Myristate, Titanium Dioxide, Sodium Hyaluronate, Sericin (Silk Extract), Stearyl Glycyrrhetinate (Licorice Extract), Silica, Hydrogenated Lecithin (Soy Origin), Squalane (Olive Origin), Sodium Dilauramidoglutamide Lysine, Camellia Sinensis Leaf (Green Tea) Extract, Royal Jelly Extract, Algae Extract, Chamomilla Recutita (Matricaria) Flower Extract, Gold, Sodium Bicarbonate, Xanthan Gum, Crosspolymer, Ethylhexylglycerin, Phenoxyethanol, Butelyne Glycol, HDI/Trimethylol, Hexyllactone Crosspolymere, Synthetic Fluorphlogopite.

FORMULATED WITHOUT
Parabens, mineral oils, synthetic fragrances, sulfate detergents, urea, DEA, TEA or phthalates.

After cleansing and polishing, massage 1 pump gently in circular motions. Allow serum to absorb fully and finish as needed with a moisturizer or SPF. Use morning and night to enjoy firming benefits and luminous, deeply hydrated skin.

Deep Hydration Firming Serum
$95

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In TATCHA’s centuries-old beauty manuscript, red algae is incorporated into rituals from washing the hair to nourishing the body. It has also been a treasured part of the Okinawan diet for centuries, and is called “treasure from the god of the sea” by the island’s residents.

Hollywood Reporter

Hollywood Reporter

“Hollywood's Guide to Guilt-Free Glam”

Tatcha Luminous Deep Hydration Firming Serum with red algae to plump. Amy Adams loves the line; $95, at Barneys New York, Beverly Hills.

Write a Review
  • Love this product

    I've been using this product along with the cleansing oil and powder for about a week. I recently had a friend ask me, what I'm doing differently, she said I looked really good. I really didn't expect anyone to notice a difference by just using this skin care. I definitely will continue using it and have more products on the way to try. I love Tatcha products and their customer service and fast shipping is great too!
  • One of my core Tatcha Products

    I use the cleansing oil, the the polishing enzyme powder you use with it, the Brightening Serum, and this product, so far:) They are basically what i use, i just use a sunscreen by another line religiously now because i see the damage now, BUT my skin looks better than it EVER HAS with any other line, and I have tried them all.. And I also use the wonder Dewy Skin Mist! I have normal skin that is light / medium olive with a fair amount of sun damage and I am sixty two.. LESS IS MORE I'm finding when it comes to skincare when it's the right products!
  • Truly Skin Changing

    I am in my late 20s with combination acne prone skin. I have the double concern of wanting to fight the appearance of fine lines starting to pop up and also worry because so many products cause me to break out. This serum does not cause me to break out! A little goes a long way- half a pump for my face. It smells delightful. Since using this serum every night for about a month now after cleansing and before my moisturizer, I notice my skin tone and texture has evened out to the point though I still wear foundation, I am applying a lot less of it! When applied, at first it may feel a little tacky for about a minute that that goes away and the skin is left so soft. This serum provides a natural, lit from within radiance I have never experience before with other products. I love it. This is not my first TATCHA purchase and certainly will not be my last.
  • A beautiful day serum

    I use this on the mornings because the gold in it provides a beautiful glow that I want to have while I'm out, no while I'm sleeping. The texture has a gel consistency yet provides weightless hydration. It doesn't feel tacky on my skin unlike other moisturizing serums I own. I had a few dry patches on my skin due to a salicylic treatment I was using them and within two days of using this serum, they were gone. I've also found that the "firming" effects are more long-term. This isn't one of those serums that will immediately "firm" the skin, but I am surprised how my skin has become more toned. Another great addition to the TATCHA collection!
  • Pure Gold

    This serum is truly worth it's weight in gold. It has improved my skin in the past two weeks of use and every week I see change it makes me more and more excited. I can't wait to see the results after months of use! My skin is more balanced, even, illuminated and just plain gorgeous. I use Tatcha products exclusively now and I simply can't say enough good things about the products and the company both. Thank you, Tatcha!
  • two thumbs up

    This is a easily absorbed serum that still manages to make my (combination) skin feel sufficiently hydrated. I sleep in air-conditioning, and without this serum (using another prestige brand's serum) i wake up with drier skin. My skin can be quite reactive to ingredients, but this didn't cause any redness and feels quite pleasant. Oh, and the smell is lovely and light! Would definitely repurchase once my bottle is used up.
  • There is Nothing Like This Serum

    I have been using this serum for awhile now and I can honestly say it is like no other serum in the world. It is rich and nourishing and my skin eats it up. You only need a small amount so this product lasts a long time. It is just so rich and luxurious like all of the other Tatcha products. Since I have been using Tatcha my skin feels softer, smoother & firmer. No other products will ever touch my face!
  • It comes to no surprise...

    that this serum works. I tried the mask in a gift with purchase and immediately ordered this serum after I saw the immediate plumping that I got from the mask.
  • Great product

    I can definitely feel a firming effect when I use this product.

    I don't like heavy creams on my face, and serums give me what I am looking for.

    Love the packaging, the customer service, and the whole idea behind the company.
  • Another Winner From Tatcha

    This serum is so hydrating for my dry, sensitive skin. Only a little goes a long way - just one pump is enough for the entire face. I noticed immediately how my skin just absorbed the product quickly, leaving it plump, hydrated and soothed. I finish with either the Moisure Silk Cream during the day or the Ageless Enriching Renewal Cream at night and my skin is soothed, smooth and hydrated all day and night. While I love the Brightening Serum, this Luminous Serum seems to take my skin to another level of softness, suppleness and clarity. Highly recommend and I can't wait to see it as part of the lineup in the sets.
  • Amazing Results!

    Tatcha products are so beautiful. This serum leaves my skin soft, moisturized, dewy, supple and smooth. Makeup application is effortless after using this serum. I love everything about Tatcha!
  • Best Serum!!!

    I have dry, sensitive skin. The first time I used this serum was at night and when I woke up, I was surprised to find how soft and smooth skin my skin was. It really is hydrating. I didn't need to add any additional moisturizer to my dry skin. The scent is also so heavenly. The gold flakes in the serum was an added bonus, I felt like I was being pampered, like having a spa in a bottle. Thank you Tatcha! I also need to mention that Tatcha also has the best customer service and shipping delivery. I always receive my order within 2 days. Thank you for having such amazing products and services!
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