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Japanese Skincare vs. K-Beauty

I am often asked why, as an American-born Taiwanese woman, I would choose to create a company born from Japanese skincare and heritage.

The truth is that skincare is deeply rooted in all Asian cultures, but each country has a unique approach. Asian Beauty as a whole is enjoying immense popularity today, but the distinct rituals and ingredients of each culture stretch back centuries.

“In particular, we often see Japanese and Korean beauty either confused or grouped together. Both emphasize cleansing the skin, and both have a love for sheet masks, but there are more differences than similarities.”

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Small Changes Make a Big Difference

After the countdown, the ball drops, there’s a big celebration, and the next morning, we wake up to a brand new year. It’s a chance to start fresh with a clean slate. Thinking about making big changes on January first can be a bit daunting. So instead of making new year’s resolutions that seem impossible to keep, I’m focusing on small things that can lead to a big difference.


“do wonders for your body, mood and relationships”
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97% of Women in Japan Use This

When we explored the centuries-old beauty book that inspired our collection, we kept coming across reference to something called “beauty waters.” I immediately asked our geisha friends what that meant.

“For centuries, geisha used beauty waters to replenish and enhance their skin. Now, women in Japan use an Essence.”
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10 Life Lessons from a Japanese Monk

Before I began traveling to Kyoto, it often felt like every day was “busy.” It seems like everyone these days feels rushed and preoccupied, but so often that means lots of activity with little movement.

“On my last trip to Kyoto, a Buddhist monk inspired me to make small, but transformative changes in my life.”
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Less Is More Skincare

One of my favorite books right now is by a lovely woman named Marie Kondo, called “The Life-Changing Magic of Tidying Up: The Japanese Art of Decluttering and Organizing.” In it, the author offers practical steps to mindfully purge, clean and organize your treasures. I appreciated the straightforward advice of the KonMari Method, but particularly loved the philosophies behind it. 

“The Japanese minimalism and serenity that informs the KonMari method also inspires the Japanese art of skincare.”
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