Latest Story

Your Skin’s Story

I love meeting new friends and learning about their skin. With every conversation I have, the more I realize that skin tells a story. I hear, “My skin is so much drier after I moved across the country, I’ve been breaking out a lot after I had a baby, I love trying out new makeup but my skin is very sensitive.”

Skin is a reflection of what’s happening in your life. That’s why it’s important to adapt your skincare ritual to the changes your skin goes through. Now with our newest addition, the Balanced Pore Perfecting Water Gel Moisturizer, there is a simple skincare ritual for the specific needs of every skin type.

"Your skin may be craving water-light hydration”

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Five Things My Daughter Taught Me On Mother’s Day

Every Mother’s Day, I write a letter to Alea. My hope for these letters is that when she’s older, she’ll rediscover what we experienced together. When I sat down to think of what to write this year, my mind kept going back to all that Alea has taught me, even at the tender age of six.


“In the spirit of learning from someone who’s full of joy, here’s Alea advice for moms, in her own words”

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Tips and Tricks with our New Luminous Treasures

As a frequent traveler, what I love about our newest additions to the Luminous Collection—the Luminous Overnight Memory Serum Concentrate and Luminous Deep Hydration Firming Eye Serum—are their versatility. After incorporating them into my daily ritual and taking them with me on my journeys, I’ve found some ways that these treasures do double (and even triple) duty.  


“Even over makeup, the Eye Serum plumps away fine lines and creases for an effortless touch-up”

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The Mist Connection

Whenever I ask my makeup artist friends what looks editors and high-profile clients are asking for, their answer is unfailingly: pure, glowing skin. Our Luminous Dewy Skin Mist was already an essential in their kits and they couldn’t get enough. That’s why when we created the Luminous Overnight Memory Serum Concentrate, we condensed the Dewy Skin Mist into an overnight treatment.

“Ultra-concentrated into a panna cotta-like treatment, the Serum Concentrate gives skin that coveted glow.”

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Celebrating The Potential in Every Girl

March 3rd is Girls’ Day, or hinamatsuri in Japan, a traditional holiday that celebrates girlhood and the potential in every girl. This special day resonates with me as Tatcha’s Beautiful Faces, Beautiful Futures initiative recently reached its second anniversary.

“Thanks to you, together we have funded over 1,500 years of education for girls around the world”

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