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8 little ways to spark joy in others

I heard a beautiful Japanese phrase recently: tokimeki, a romantic word for excitement or heartbeat. It captures the feeling of joy in unboxing a gift selected by a loved one.

“Here are a few easy ways to make someone’s holiday simply magical.”

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More Than a Lipstick

In Japan, you can’t help but notice that tea is more than just tea, a fan is more than just a fan, and sake is more than just sake. Behind these seemingly everyday objects lies a dedication to a craft, elevating them to an art. The thought and care applied by each artisan—whether making sake (a lovesong to Japan’s cherished staple, rice), whisking green tea (a symbol of Japanese hospitality) or wrapping a gift (a way to show love and care)—makes even the humblest activities feel luxurious.

“This Japanese artistry and attention to detail inspired us...”
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Why Face Masks Shouldn’t Hurt

At least once a week, packages arrive at my door on the same day I've placed the order. (Who doesn't love same-day shoes?) We are spoiled by instant gratification—we love convenience, speed and incredible efficiency.

 

“I'm intrigued by instant, dramatic results promised in the latest skincare trend: face masks.”
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Five Tips for Momtrepreneurs

Dear Alea,

You are seven years old now, but wise beyond your years. You understand so much and are such a good traveler that I’ve been taking you on work trips with me. The more you understand about my work, the more questions that you have. I love having you feel like a part of Tatcha because you were born on the same day that Tatcha started selling in stores. You are like my twins. 

 

"You started giving me advice about work and we decided to write them down." 
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Two Journeys

We are so honored today to be celebrating one million days of school funded through our partnership with Room to Read’s Girls’ Education Program.

When I first heard of Room to Read, the story of the founders resonated with me—people who had left the corporate world to pursue their dreams. The more I learned about the organization, its reputation for transparency and excellence, and their commitment to growing and learning, the more inspired I became.

"When you educate a girl, it impacts not only her quality of life but the community around her."
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