Though our TATCHA team has grown quite a bit, our shared dedication to bringing the secrets of the past to life has created a deep bond—we truly consider ourselves a family. In Japan, as in other parts of the world, many families have a crest, called a mon, used to decorate everything from formal kimono and swords to vanity sets banners outside the home.

These symbols, used as historical representations of a family’s lineage, were first used in the 9th century by nobility and later extended to the wider population. Just like monograms and coats of arms, these motifs communicated more than a name alone could convey.

So it was only natural that we were creating TATCHA, we wanted a mon of our own. Nami Onodera, our Senior Director of Product and cultural advisor, found a stunning book containing over 20,000 family crests and their meanings. I loved the detail that each entailed: A fan, for example, represented a family of dancers; a chrysanthemum symbolizes loyalty.

Our mon, created by our co-founder Stanley Hainsworth, is a representation of the petals of a single standing flower, a visual extension of the meaning behind our name and the promise of the purity of the products we create.

Like other familial banners waving from rooftops across Japan, our mon is a symbol of pride, purpose and heritage – which is why its included on each and every item we make.

Always, 

Vicky

Learn more about our core ritual collection here. 

Victoria Tsai
Chief Treasure Hunter

published June 2014

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Photo 1: A page detail from a book of Japanese family crests dating from the 9th century and used by kimono merchants, who embroidered the designs onto their clients' garments.

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