We’re big fans of daily rituals here at TATCHA, especially when it comes to taking time out to care for your skin and well-being. So we were naturally delighted to read about new research that showed rituals with food – even something as small as unwrapping a chocolate bar a certain way – made it taste better. Additional experiments proved this also to be true with lemonade and, even more impressively, carrots. Essentially, rituals help us “do a little more of what makes life worth living,” writes researcher Kathleen D. Vohs. We couldn’t agree more, and we hope this is your most delicious Thanksgiving ever.






Claim Token: KARMT97XRQ3W

Victoria Tsai
Chief Treasure Hunter

published November 2013

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