Not so long ago, I shared the story of our gold-flaked beauty papers and how my discovery of this timeless secret inspired be to found TATCHA. Since then, I have been simply obsessed with this exquisite part of Japan’s history and culture, returning again and again to explore its significance.

I’ve learned that gold serves as a mark of quality and reflects the utmost form of artisanship in Japanese culture. Marco Polo dubbed Japan Zipang (or “country of gold”) during his world travels. He wrote of temples, sculptures and paintings gleaming with paper-thin gold leafing. Solid gold thread was even incorporated into luxuriously woven patterns.

Due to its exclusivity, gold was most often featured in sculptures of Buddha and shrines to show respect and deference. I am fascinated to see how frequently—and how differently—gold is used in the West by contrast (solid-gold toilets, anyone?). In Japan, gold leafing is considered a handcrafted art, historical and delicate. Its presence is considered a mark of authenticity (a truth I share when asked about the transfer of little glittering flecks from our Aburatorigami papers to skin). With such a rich history, I was eager to revisit it with our newest GOLD collection.

The flakes gleaming in our body oil and lip gloss are the selfsame metals borrowed from Japan’s famed pavilions and featured in our beauty papers. I am honored to partner with the dedicated craftsmen who make this possible, and delighted to present you with TATCHA's newest discovery.

Victoria Tsai
Chief Treasure Hunter

published May 2013

Beauty Secrets, Geisha, Kyoto
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