Why Face Masks Shouldn’t Hurt

At least once a week, packages arrive at my door on the same day I've placed the order. (Who doesn't love same-day shoes?) We are spoiled by instant gratification—we love convenience, speed and incredible efficiency.


“I'm intrigued by instant, dramatic results promised in the latest skincare trend: face masks.”
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The Good, The Bad, The Oily—the truth about oils in your skincare

Ever since I was a teenager, my skin has been firmly in the “oily” category. While this is a blessing (it wards off wrinkles!), it always made me wary of the oil-based cleansers and leave-on treatment oils I saw lining the shelves.

In creating Tatcha, I worked with our scientist friends to sort out the fact and fiction around using oil on your skin. They taught me that all oils are not considered equal and introduced me to Camellia Oil.

"This wondrous oil is the foundation of several of our beloved formulas."
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Japanese Skincare vs. K-Beauty

I am often asked why, as an American-born Taiwanese woman, I would choose to create a company born from Japanese skincare and heritage.

The truth is that skincare is deeply rooted in all Asian cultures, but each country has a unique approach. Asian Beauty as a whole is enjoying immense popularity today, but the distinct rituals and ingredients of each culture stretch back centuries.

“In particular, we often see Japanese and Korean beauty either confused or grouped together. Both emphasize cleansing the skin, and both have a love for sheet masks, but there are more differences than similarities.”

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97% of Women in Japan Use This

When we explored the centuries-old beauty book that inspired our collection, we kept coming across reference to something called “beauty waters.” I immediately asked our geisha friends what that meant.

“For centuries, geisha used beauty waters to replenish and enhance their skin. Now, women in Japan use an Essence.”
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