Skip to content

Bag

Your bag is empty

Continue shopping

Curate your own set for up to 15% off

Get Started

Select Gifts

The Meaning of Our Fukubukuro Lucky Bag Event

The Meaning of Our Fukubukuro Lucky Bag Event

Dear Friend, Every January at Tatcha, we begin the new year with two traditions: self-reflection by way of a gorgeous photo of the year's first sunrise, and participating in the time-honored Japanese practice of Fukubukuro. But what is Fukubukuro, exactly?

We can trace this concept back to Japan’s Edo period, during which the nation enjoyed massive economic growth and a veritable commercial renaissance. As popular demand for shoppable goods increased, specialized retailers blossomed throughout highly populated Japanese cities like Kyoto and Osaka, with merchants experiencing booming business selling their wares. These newly prosperous merchants and retailers launched an annual event to honor one of Japan’s Shichi Fukujin (Seven Lucky Gods).

Inspired by Daikoku, the God of Good Fortune, the new Fukubukuro event served as the first sale of the new year, offering customers a chance to enjoy good fortune for themselves. It’s this same tradition that we honor today.

During Fukubukuro, stores offer “lucky bags” to clients. These mystery bags are a stupendous deal for customers, typically containing surprise goods worth significantly more than the bag’s sticker price. As a symbol of good fortune, Fukubukuro sets the tone for the rest of the year; by beginning the year with luck and prosperity, shoppers hope to enjoy similar fortune all year long.

Tatcha participates in Fukubukuro at the start of each new year as a gesture of our wishes for you, our client friends. We deeply hope that you will enjoy luck, joy, and prosperity in the months ahead, ushered in by the beauty and skincare treasures we’re so honored to share with you.

Wishing you good fortune this year and in all of those to come,

The Tatcha Family

and

Related Products

Special Value The Dewy Skin Cream - Limited Edition

Rich Line-Plumping Moisturizer

Sale price $93
Special Value The Water Cream - Limited Edition

Lightweight Pore-Refining Moisturizer

Sale price $93
Bestseller The Kissu Lip Mask.

Restorative Lip Mask

Sale price $29
Bestseller The Essence

Healthy Aging Firming Treatment

Sale price $110

Recent Posts

View all
Chemical vs. Physical Sunscreen: Which Is Better for You?
Caring for SkinMar 18, 2026
Chemical vs. Physical Sunscreen: Which Is Better for You?

There are two types of sunscreen: chemical and physical (also known as chemical). But there is also a third type: hybrid, which is when chemical and mineral sunscreens combine.  While physical and chemical sunscreens are often pitted against each other, no filter is better than the other; it’s simply a matter of personal preference.  There are major differences, pros and cons with all options, the most important factor is to weigh all the info and determine which is right for you. Because after all, if you want to have healthy skin, you must wear sunscreen daily, which means you must enjoy the feeling of it. 

The Most Impressive Aloe Vera Benefits for Skin
Caring for SkinMar 4, 2026
The Most Impressive Aloe Vera Benefits for Skin

Aloe vera is well known for its ability to soothe a sunburn, but the humble ingredient does far more than address skin post-sun.  The ancient plant is naturally anti-inflammatory, antibacterial, anti-viral, antiseptic, and contains wound-healing properties.  Aloe vera extract has been clinically shown to deeply hydrate, minimize the appearance of wrinkles (yes, really!), reduce acne, relieve skin irritation, heal wounds, and soothe redness and swelling.  There are many different types of aloe vera (nearly 400), each with its own benefits and properties, plus the pure form of the extract can be incredibly sticky. This is why it’s ideal to get the benefits of aloe from a clinically-tested skincare product. All the pros, none of the tacky sensation on the skin. 

Ectoin Heals, Hydrates, and Soothes The Skin — Here’s How to Use It
Caring for SkinMar 4, 2026
Ectoin Heals, Hydrates, and Soothes The Skin — Here’s How to Use It

Ectoin is an up-and-coming skincare ingredient that is produced by microorganisms classified as  ‘extremophiles.’ An extremophile is a microorganism that can live in extreme and harsh conditions due to ectoin’s stress-shielding properties. On skin, ectoin has been shown to be a potent hydrating, soothing, and pore-minimizing antioxidant.  Look for formulas that allow ectoin to remain on the skin for long periods of time, like serums, moisturizers, and sunscreens, so you can soak in the benefits all day or night. 

View all

Subscribe to our newsletter

By signing up, you agree with our privacy policy.