While I absolutely love this festive time of year, the necessity of shopping for gifts for friends and family can be stressful. This year,  though, I was inspired by this recent article in the Wall Street Journal. 

The headline, "The Science Behind Gifting," pulls together various research and studies about what makes people happiest when receiving an item from someone else -- whether it's the holidays, a wedding, a birthday or other special occasion.

The bottom line?

It's really not the thought that counts after all, it's whether the recipient actually wants the item. And -- spoiler alert -- spending more money on something does not increase the happiness percentage points. 

So this year, I'm making a special effort to ask for big hints from those on my list and will do my best to honor those requests as best I can. By doing this, I realize I'll also be giving myself the gift of less rushing around and more time to be present with my loved ones, which is what I truly want most of all.

Do you have a special gift-giving strategy? If so, please share it in the comments below.

Wishing you all the joys of the season,  


Learn more about TATCHA's Curated Gifts here. 

Victoria Tsai
Chief Treasure Hunter

published December 2013

Holidays, Living
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Photo 1: Detail of illustration by Carey Sookocheff / The Wall Street Journal

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