T ▪ House



Sometimes, in the midst of the daily whirlwind, there comes a moment when time stands still as a thought or feeling crystallizes in a new way. Last week I had one of those moments when the new issue of Inc. magazine landed on my desk, declaring Tatcha the 21st-fastest growing private company in the country over the past three years.


“We’re grateful each and every day for the fans and friends who believed in us from the beginning ...”

After the initial wave of (lovely) surprise washed over me, I felt an unexpected tug at my heartstrings. The article offered tangible proof that it is possible to succeed by following your passion, staying positive and loving those who help you get there.

Before starting Tatcha, I felt like I wasn’t being true to myself—unfulfilled and generally unhappy in my work. I wore fancy clothes and sold things I didn’t believe in, often leaving the office feeling miserable. I yearned to spend my days working somewhere that reflected my personal and professional values.

That feeling guided me through Tatcha’s earliest days. There were no business plans, brand statements or spreadsheets, but we had these promises and principles:

• To create a collection worthy of being part of people’s lives every day,

• To honor and respect the Japanese heritage and artistic dedication of our geisha friends,

• To positively impact the next generation, especially the girls whose education we support through our partnership with Room to Read, that they are part of our DNA,

• To be a place where everyone on the team can find joy, excellence and meaning in their work.

In these fast-paced times, especially in and around Silicon Valley, conversations can center around fast money and big exits. To be honest, there are days where even I have wondered if we’re being naïve about the realities of building a meaningful and scalable company.

That’s the real reason seeing Tatcha featured in a glossy magazine meant so much to all of us who work here. We’re grateful each and every day for the fans and friends who believed in us from the beginning and fueled our growth over the last five years. If you are reading this post, you are likely one of these people, and we thank you from the bottom of our hearts. It's an honor to be a part of your day, your beauty ritual, and to have you as a friend. And it’s all made so much more special because that support has made it possible for us to fund more than 1,000 years of school in low-income countries, which will impact many generations to come.

It’s been wonderful to hear from people who have seen the article, and to meet new friends as we continue to evolve and expand. But there’s something extra special about those who have been on this journey with us all along.  

Seeing Tatcha’s name in Inc. Magazine was not only a dream come true, but a reminder to me that if you are true to your values, and find friends and colleagues who share these values along your journey, it is possible to see your vision of joyful, meaningful work in the world become a reality. Thank you for being a part of this journey as we continue forward and discover the next chapter together. 

Victoria Signature

Victoria Tsai
Chief Treasure Hunter

Published August 26, 2015
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