Our Skincare Philosophy of Kindness

The cornerstone of our philosophy is what we call “kind-to-skin” ingredients. Rather than treating our skin as a problem to be solved with harsh ingredients that irritate, we cherish our skin with gentle yet effective ingredients proven to bring transformation over time. Many classical Japanese beauty rituals have roots in the kitchen, because it stands to reason that what is healthy for the body is also healthy for the skin. In fact, the basis of the Japanese diet—rice, seaweed, and green tea—are the beloved ingredients of Hadasei-3™. This double-fermented, proprietary complex is found in all of our skincare and is rich in lactic acid to promote skin surface turnover. Made with natural, minimally manipulated ingredients, our formulas are able to care for your skin both gently and effectively.

Alongside kind-to-skin ingredients, we believe it is equally important to thank your skin every day with a daily ritual of wellbeing. Giving yourself time to take care of your skin is not a luxury, but a necessity—a short, impactful moment for you to open and close the day. Inspired by the Japanese skincare ritual, we like to think of this practice as a meditative moment of attending to your skin—and therefore to yourself—every single day. Think of your skin as a reflection of your body. Could it be stress that causes a breakout? A lack of sleep that results in dry or dull skin? Lotions and potions will only go so far if you aren’t paying attention to the state of your soul, which you can continuously nurture by making this commitment to caring for yourself every day.