I am on my way to my final show with Lisa Robertson—which has made me realize how much this amazing woman has affected me.
As an entrepreneur, you grow accustomed to hearing the word “no.” My first three years at Tatcha, I heard the word so often I grew inured to it. I can count on one hand the number of times I heard “yes.” So when you meet someone who does say “yes”—yes, I believe in you, I love what you are doing—it means so much as a creator, as an entrepreneur and as a person.
When I first met Lisa Robertson, I had never been on camera before. I didn’t know where the cameras were, where to look or how to begin. But like an expert dance partner, Lisa guided me through every step of the way, making it look effortless despite my two left feet.
I had pages and pages of notes about our ingredients, our story and how everything is made. I was prepared to read from these sheets like a robot, but when the camera came on, Lisa took over. To my surprise, she began to tell the whole story of Tatcha: how I fell in love with the world of the geisha, how genuine and real they are and how I sold my car and engagement ring to create the company. At first I was a bit embarrassed to tell all of our QVC friends about this rather unglamorous part of our journey, but Lisa made magic happen.
Within minutes, she had sold out our first showing on QVC. She did such an amazing job telling our story that she created a domino effect, selling us out in department stores, on our website, and even as far afield as Hong Kong. For months afterwards, you simply could not find our Pure One Step Camellia Cleansing Oil or Polished Rice Enzyme Powder anywhere in the world—for a time, I didn’t even have any for my personal use!
That first day with Lisa was indicative of every time we would go on air with her. She is warm and strong, and unflinchingly honest. She has become a friend and role model to me and forever changed the course of Tatcha—in doing so, also changing the course of my life. I know with certainty that we would not be where we are today, and I’m not sure that we would still exist without her.
I will miss being in the green room with her; I’ll miss her self-deprecating jokes and even her torture of the week. I truly hope that I can always know her and call her a friend—she is truly beautiful inside and out. Lisa brought so much magic and joy to our journey, and I wish her very much the same.
Chief Treasure Hunter
published December 2014