Skip to content

Bag

Your bag is empty

Continue shopping

Enjoy up to 15% off 4 full sizes of your choice with our set curator

Get Started

Select Gifts

The Best Face Serum for Your Skin Type
Caring for SkinOct 22, 2020

The Best Face Serum for Your Skin Type

Nourished. Hydrated. Moisturized. Replenished. Firmed. Plumped. All of these words are ones we hope will describe our skin. Using a serum every day is a vital part of your skincare ritual, as the right one delivers high concentrations of ingredients to leave your skin looking and feeling soft, smooth, and supple. Keep reading to learn more about this essential step in your skincare routine, and discover the best face serums for each skin type.

What is Face Serum?
If you already moisturize (and we hope you do), you may not have realized the added benefits of incorporating serum into your skincare routine. Serums are highly potent skincare treatments that work to increase the overall effectiveness of your entire skincare ritual. These liquid or gel formulas contain high concentrations of ingredients, which are able to penetrate into your skin more deeply. At night, these concentrated and nutrient-dense formulas can also help to aid in skin repair while you sleep.

When Should You Apply Face Serum?
Serum should be the fourth step in your skincare ritual, and should be applied both morning and night to your face and neck. It comes after cleansing, exfoliating, and applying essence, and before applying moisturizer and sunscreen. This is because you should apply your skincare products in order from lightest to heaviest, so that each one delivers its maximum benefits to your skin. And, since serums help the ingredients in your moisturizer and sunscreen to work more effectively, you should always ensure that they are applied in this order.

Furthermore, anyone can benefit from introducing a facial serum into your skincare ritual. Whether you are in your 20s or your 60s, your skin can always use an added boost of nourishment, especially in drier months and drier climates.

What is the Best Face Serum for Dry Skin?
For those with dry skin types, we recommend using a hydrating serum with ingredients that will feed your skin with moisture, such as the ever-popular hyaluronic acid. Give your skin new life with The Dewy Serum—a 3-in-1 serum that gently resurfaces with lactic acid in Hadasei-3™, plumps with hyaluronic acid, and locks in moisture with squalane for hydrated, dewy skin. We suggest incorporating this serum into your morning skincare ritual..

In recent trials with this serum, we found that it immediately boosts hydration 6X, with 91% showing improvement in radiance**, and all-day wear maintained 2X the hydration*. After two weeks, 100% showed improvement in radiance** and 98% showed improvement in texture**. After four weeks, 100% showed improvement in radiance and texture**, 87% showed improvement in elasticity** and 82% showed improvement in the appearance of fine lines**.

What is the Best Face Serum for Uneven Skin Tone or Fine Lines?
Those with uneven skin tone or fine lines and wrinkles can benefit from a serum that features vitamin C. Our VIOLET-C-SERUMViolet-C Brightening Serum—a clean, kind-to-skin formula with two types of vitamin C and antioxidant-rich Japanese beautyberry—works to brighten skin and reveal a translucent, youthful glow. Mild fruit AHAs also work to resurface dull, uneven skin, while Japanese angelica root helps to reduce the look of dark spots, discoloration, blemishes, hyperpigmentation, and post-acne scarring. We suggest incorporating this vitamin C serum into your evening skincare ritual.

Is There a Face Serum for Touch-ups Throughout the Day?
As a matter of fact, there is. If you feel as though your skin is needing a touch of extra freshness during the day, reach for The Serum Stick. This touchup and treatment balm is formulated as a concentrated serum with 80% squalane and Japanese lemon balm to target the signs of aging and dryness instantly and over time. Lemon balm has been used for centuries to help calm inflammation, and it visibly reduces fine lines and crepiness while helping to minimize the UV damage that can cause signs of aging to appear. Meanwhile, all-natural squalane works instantly to richly moisturize, hydrate, and improve the skin barrier. It absorbs easily without clogging pores or leaving behind oily residue, making this balm ideal for those with combination skin or oily skin.

In addition, The Serum Stick is formulated with Hadasei-3™, our proprietary complex of double-fermented Uji green tea, Akita rice, and Mozuku algae. This trinity of time-tested ingredients work in harmony to deliver radiant, healthy-looking skin. Uji green tea is known to help reduce the signs of aging and to detoxify the skin. Protein-rich Akita rice nourishes the skin, leaving skin feeling plump and supple. Okinawa mozuku algae is packed with hydrating polysaccharides essential for skin water retention and renewal, helping your skin retain moisture and maintain a smooth, hydrated appearance. Rich in a symphony of essential amino acids, this trio supports the skin’s natural moisture-keeping factors while promoting natural skin surface turnover for brighter, beautiful skin at every age. At Tatcha, it is our long-espoused belief that beauty knows no age. This formula that would traditionally be referred to as an anti-aging serum, and does indeed treat the signs of accelerated aging that occur from environmental elements, lifestyle choices, and other factors. However, we believe that time is a gift, and to better align our language with our values, we have pledged to phase out the term "anti-aging" in our marketing.

Patting on a face serum and drenching your skin with essential nutrients is an act of self-care you can perform for your skin each and every day. We welcome the opportunity to help you treat your skin with the utmost respect by incorporating these treasures into your daily skincare ritual. For our full range of serums and other targeted face treatments, visit tatcha.com.

*based on bioinstrumentation study conducted on 25 people
**based on an expert graded 4 week study, twice daily use on 45 people

Related Products

Bestseller The Dewy Serum

Hyaluronic Acid & Collagen Amino Acid Serum

Sale price $89
Bestseller The Serum Stick

Treatment and Touch-Up Balm

Sale price $49

Recent Posts

View all
Is Matcha Good for Acne?
Caring for SkinJun 11, 2026
Is Matcha Good for Acne?

Matcha is a special type of finely powdered green tea prized for its bright green hue, distinct cultivation practices, ceremonial preparation, and transformative health benefits. The tea is linked with many health benefits, from improving mental alertness, fighting free radicals thanks to the potent antioxidants, and boosting numerous cognitive functions.  Additionally, matcha is also proven to be wonderfully beneficial for reducing blemishes when applied topically, an impressive fact proven by numerous clinical studies.

The Best Foaming Facial Cleanser
Caring for SkinJun 11, 2026
The Best Foaming Facial Cleanser

Foaming cleansers can be effective for all, but the secret to using them correctly is discovering a formula that is ideal for your skin type. A creamy foaming cleanser, which imparts a soft hydration onto the skin as cleansing, is more ideal for dry skin, while a refreshing foaming cleanser that includes oil-balancing ingredients is more ideal for combination and oily skin tones. Some formulas work by allowing the dense bubbles to grasp onto debris, sebum, and makeup, washing away in a single step. While other formulas might need an oil cleanser first to break down these trickier long-lasting ingredients. 

The Best Blemish Begone Skincare Products
Caring for SkinJun 10, 2026
The Best Blemish Begone Skincare Products

Blemishes can be caused by a variety of things, and are a fact of life. But choosing the right skincare products can help you keep breakouts at arm’s length. Blemishes happen to all of us. But to some of us, they happen more often than not. We call ourselves blemish-prone. And in addition to our usual skincare routines for morning and night, we make active choices about the products we use to make sure blemishes stay away. The word blemish, from the French blessmiss—to make angry—might be the most polite way to refer to many types of skin blemishes like acne, pimples, zits, and all of the other names we ascribe to those skin reactions that cause small unusual bumps. A bit ironique, considering that the word we now associate with acne connotes an imperfection or something else wrong. And while acne can be caused by imbalances in the skin, it’s common enough for all of us not to make it such a big deal. These are not mountains. They’re even much smaller than molehills. Still, those who deal with blemish- or acne-prone skin know that not all skincare products are created for the same skin type. All of us need to choose the right cleanser and moisturizer for our skin, but how we do so is up to us—and, usually, to the specifics of our skin’s behavior. A dermatologist should be your first stop on your skincare journey, but the following guide can help shed a little light on the acne-prone skin type, and some of the common skincare choices (and the optimal acne skincare routine!) made by those who have it. What is blemish-prone skin? Blemish-prone skin is another term for oily skin, which is one of the major skin types. Oily skin is usually categorized by skin that produces more sebum than so-called “normal” skin, but there are a few ways to glean more information about how your skin behaves at baseline. “Oil” is a poetic name for sebum, the waxy substance made of lipids like cholesterol, squalane, and glycerides that is secreted from sebaceous glands that sit within pores and hair follicles. Sebaceous glands are an important mechanism that our skin uses to moisturize and protect itself. Many of our sebaceous glands can be found on our faces and scalps, though there are a few places we don’t have sebaceous glands—like on our lips, or the bottoms of our feet. Sebum is a protective substance that helps to seal moisture by shoring up our skin barrier. In other words, it’s a good thing to have. But those with oily skin can have too much of it, and too much can lead to a higher incidence of breakouts. While oily skin can be a genetic trait, it can also be influenced by the environment around us—the climate, for instance—and our own behaviors—like how we take care of our skin. How do blemishes occur? You’re unlikely to find the term “blemish” in dermatology coursework. Generally, when we’re talking about a blemish, we’re talking about a form of acne, which is described most concisely as a blocked hair follicle. The pores that dot our skin are small channels that house sebaceous glands and hair follicles; they help traffic sebum up and out of skin. When sebum and dead skin clogs a pore, it may become what is called “common acne”, though there are a few types. Blackheads and whiteheads are caused by sebum buildup, and are distinguished by whether or not they’re open (and black) or closed (and white). When an infectious bacteria is introduced, it can cause a more robust infection, resulting in other forms of acne like papules and pustules that are painful to the touch. If you need help identifying what kind of blemish has popped up on you, head to your nearest dermatologist’s office to find out. What are the most important blemish skincare steps? Perhaps the most important thing to do in the face of acne is: Not panic! Breakouts happen to all of us, and usually fix themselves on their own. But if you identify with the oily skin type, and find yourself devoting more time to quelling breakouts than you’d like, you might want to consider some of the skincare products for oily skin, which are popular among those with acne-prone skin. A few common switches include: Cleansing with a gel. Dermatologists at the University of Florida Health once proclaimed that “the most important thing you can do for oily skin is to keep your skin clean.” Those with oily skin may want a cleansing formula with more reach than surface-level face washes—something that can cleanse pores deeply, ensuring they remain clear of acne-causing buildup. Gel cleansers are usually the ones for the job. Water-based gel cleansers are slippery, clear, and tend to foam up. Tatcha’s brand new Matcha Cleanse is a soapless gel that deeply decongests pores— thanks to a unique gel-to-foam texture—to reduce oil, and visibly calm skin without stripping. The Matcha Foam Cleanser takes on oiliness with a gentle touch: balancing the microbiome, soothing, and calming. Exfoliating with acids. There’s a reason that the inventors of alpha hydroxy acids have been honored all over the world. Their contribution to skincare includes one of the most popular exfoliating acids of all time—and it’s a boon for those with oily skin. AHAs, as they’re known, help to “peel” the skin by breaking down the bonds between old and new skin cells. Exfoliation is essential for all skin types, but the ease of AHAs and their efficacy in removing dead skin makes them great for oily skin. They’re commonly recommended to those with oily and acne-prone skin, especially in the form of a daily treatment. A product like the Texture Tonic, which takes the form of a lightweight daily toner, allows you to fit gentle exfoliation into your regular skincare routine—right between cleansing and moisturizing. Its AHAs come from a cornucopia of fruit sources proven to resurface uneven and dull skin—leaving it smooth and radiant. Moisturizing with water Sure, the idea of moisturizing with nothing but water may sound counterintuitive, or downright impossible. And yet it's the animating idea behind the Water Cream, Tatcha’s best-selling moisturizer for oily skin. This lightweight, oil-free cream has a bursting effect when applied, flooding the skin with vital and necessary hydration. It’s also beloved for its powerful superplant ingredients that address traits commonly found in oily skin, like antioxidant-rich wild rose (which has the benefit of smoothing the appearance of large pores) and anti-inflammatory heartleaf extract (a natural azelaic acid alternative). Masking with clay When it comes to natural ingredients that help oily skin, you can’t beat clay. Clay helps absorb excess oil, and is said to also draw impurities out of the skin. Anyone who has used a clay mask can attest to its drying powers, which is why it’s not usually a daily ingredient. Instead, it's suited for more irregular use, like in a face mask. The Clarifying Clay Mask, formulated as a treatment for oily skin, uses marine mineral-rich kucha clay sourced from the islands of Okinawa. For centuries prior, Okinawan women have cherished kucha clay for its superb oil-absorbing properties, using it as a hair powder or face mask. When mixed with volcanic ash and exfoliating Japanese konjac, it makes for smoother, clearer skin in no more than three minutes. 180 seconds per week may not alone calm oily or blemish-prone skin, but good holistic skincare habits will.

View all

Subscribe to our newsletter

By signing up, you agree with our privacy policy.