When visiting Japan, I noticed that gifts are given for even the smallest occasions. Any meeting or introduction is complete with an exchange of brightly colored candies or a lovely notebook.

Even the smallest gift is made priceless by the simple, yet beautiful presentation. I love the idea that a trinket can be elevated to a treasure with some hand-wrapped paper and a little ribbon. When a gift is wrapped by hand, I feel it becomes a bit more special—the perfect way to thank someone for bringing magic to your life.

In Japan, every detail of the wrapping is deeply symbolic. The color, the paper and the finishing touches all communicate care and attention, as well as a deep respect for the recipient.

As we enter the holiday season, I wanted to share with you some of the inspiration behind our own holiday gift-wrapping:

—The handmade wooden kiri boxes are made of paulownia wood, used for centuries to protect treasured items such as silk kimono and precious jewelry.

—The mizuhiki decorative cord is a festive red, fastened into a special knot to signify the ties and connections that people share with one another.

—Tatcha’s signature washi paper is made from the bark of the kozo, gampi and mitsumata trees, lending it a luxuriously soft feel. The motifs tell the Tatcha story: fans represent our connection to timeless Japanese beauty rituals, while the famed Golden Gate Bridge peeks from behind in homage to our San Francisco roots. Many elements of Tatcha and the special ingredients in our collection can be seen, including camellia flowers, sheaves of rice bran and our mon, or crest. 

We’ve also created a special holiday-themed washi in the festive colors of white, gold and red, representing a moment of celebration.

—Tatcha’s signature purple furoshiki fabric is inspired by gift-wrapping practices that date back to the Edo period.

—Learn more about our Signature Gift Wrap here.

We hope that everyone who receives a gift from Tatcha feels the love that our team puts into every package, including the handwritten note carefully tucked inside.


Victoria Tsai
Chief Treasure Hunter

published November 2015

Holidays, Design
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