Lessons from Okinawa
Your Skin’s Best Years are Still Ahead
The Japanese islands of Okinawa are home to some of the world’s longest-living people. Informed by their wisdom and powered by their botanicals, The Longevity Serum keeps your skin stronger for longer.
Inspired by Okinawan Wisdom
Thanks to its healthy elderly population, Okinawa has earned the name “Land of Immortals.” Their joyful longevity has been attributed to close community, an active lifestyle, vibrant culture, and their plant-forward diet.
POWERED BY TIME-TESTED BOTANICALS
Okinawa Cellescence Complex
The islands’ nutrient-rich diet is based in nuchi-gusui, wild herbs and plants used for centuries to promote health. Our scientists blended these botanicals to power The Longevity Serum’s key ingredient, which helps extend skin’s prime years.
visibly evens skin tone
strengthens the skin barrier
gently exfoliates
Fuel Your Skin’s Future
Reduce aging cells* and visibly firm, smooth, and strengthen skin with The Longevity Serum.
*based on in-vitro testing of stress-induced senescent cell biomarkers
OUR PHILOSOPHY ON AGING:
Aging is a Gift
A key factor in Okinawan peoples’ longevity is their deep sense of community and high regard for elders. Our longevity ambassadors share their favorite parts of aging.
“In Japan, growing older brings a sense of gratitude that reveals itself in a person’s expression, and that is something truly beautiful.”
- Aki & Koichi, Retirees turned Fashion It Couple
“Being able to live a long life is such a gift. I love aging. I wouldn’t go back to my younger years if I could.”
- Steph Suganami, Actor & Entrepreneur
Layer Serums for More Benefits
Pair The Longevity Serum with the targeted treatment best suited to your needs.
 The Longevity Serum |
 The Brightening Serum |
 The Silk Serum |
 The Dewy Serum |
|---|---|---|---|
| Strengthen + Boost Resilience | Brighten + Firm | Smooth Wrinkles + Lift | Hydrate + Boost Elasticity |
| All Skin Types | All Skin Types | All Skin Types | Combo to Dry |
| Cushiony gel-to-oil | Ultra-light, non-sticky | Lightweight serum | Milky |
| Okinawa Cellescence Complex + Pro-AHA Prebiotic | Time-Release Vitamin C + Ferulic Acid | Retinol Alternative + Tetrapeptide‑4 | Hyaluronic Acid + Squalane |