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Our Story

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Our Founding Story

One morning in 2009, Vicky Tsai woke up and said, “I choose happiness.” A decade of toiling in corporations had left her disillusioned and suffering from acute dermatitis that required daily steroids and antibiotics. She soon found herself in Kyoto, where she encountered a philosophy of mindful care that changed the way she saw herself and her skin. Alongside a team of scientists and cultural advisors, she studied the natural Japanese ingredients and timeless rituals that healed her inside and out. Today, Tatcha is a celebration of the wisdom and wonders discovered on her journey to spark transformation through Japanese skincare—a journey that continues to this day.
Our Formulas image of Dewy Skin Cream

Our Skincare

Every formula is crafted at the Tatcha Institute in Tokyo, where leading scientists innovate within tradition: balancing timeless Japanese botanicals with proven clinical ingredients to work with skin, not against it. Inside every Tatcha formula lives a tiny symphony of superfoods, amino acids, and AHAs called Hadasei-3™. This proprietary complex of twice-fermented rice, green tea, and algae is rooted in the nutrient-dense Japanese diet, largely considered the healthiest in the world.

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Image of Tatcha's Classic Ritual

Our Well-Being Rituals

Because our skin is a reflection of our physical and emotional well-being, we believe that skincare is holistic self-care. While our formulas are orchestrated to restore your skin’s harmony, our rituals are crafted to bring calm, joy, and soothing to your soul. Skincare doesn’t have to be something you just check off a list, it can be a check-in with your skin and mind alike—and how interconnected they actually are.

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Ito San

Our Approach to Mindfulness

In 2016, our founder, Vicky Tsai, met Toryo Ito, a zen monk at the Ryosokuin Temple in Kyoto. They found many similarities between his meditation philosophy and her vision for Tatcha, namely the mind-body connection and a holistic approach to well-being. Rooted in his belief that “[meditation] is an act of reacknowledging what you already think you know,” Toryo Ito’s meditation style is rooted in activating the five senses to elevate awareness of body and mind.

Now, Ito-san works with Tatcha as our Global Director of Mindfulness to marry timeless Japanese wisdom with emerging scientific research to create sensorial rituals that engage the senses and uplift the spirit.

Aburatorigami Japanese Blotting Paper

Our First Offering: Original Aburatorigami

For generations, Japanese gold artisans used sheets of abaca leaf paper to protect the precious metal as they hammered it into whisper-thin leafing. Resourceful geisha discovered a second use for these sheets, pressing the delicate paper to their faces to wick away every trace of oil without disturbing their exquisite makeup or stealing moisture from their skin. Inspired by this practice, our Original Aburatorigami blotting papers contain flecks of 23k gold as an homage to the workshops where the treasures were first discovered.

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Room to Read Class

Our Giving Program

We founded the Beautiful Faces, Beautiful Futures fund in partnership with Room to Read to help create a world free of illiteracy and gender inequality. A portion of every Tatcha purchase supports Room to Read initiatives that help children develop confidence and skills to succeed in school and make smart life decisions. To date, our support has provided over 10M days of school with the Girls’ Education Program and the printing and distribution of nearly 400,000 diverse books in the U.S. through the U.S. Literacy Initiative.

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