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New Longevity Collection

Fuel Your Skin’s Future

The Japanese islands of Okinawa are home to some of the world’s longest-living people. Informed by their wisdom and powered by their botanicals, The Longevity Collection helps restore skin’s youthful look and delay visible signs of aging with the Okinawa Cellescence Complex.

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Inspired by The Science of Longevity

Okinawa Cellescence Complex

The islands’ nutrient-rich diet is based in nuchi-gusui, wild herbs and plants used for centuries to promote health. Our scientists blended these botanicals to power The Longevity Collection.

Shikuwasa Lime 

visibly evens skin tone

Noni Juice

strengthens the skin barrier

Shell Ginger

gently exfoliates

Our Philosophy on Aging

Aging is a Gift

A key factor in Okinawan peoples’ longevity is their deep sense of community and high regard for elders. Our longevity ambassadors share their favorite parts of aging.

“In Japan, growing older brings a sense of gratitude that reveals itself in a person’s expression, and that is something truly beautiful.”

- Aki & Koichi, Retirees turned Fashion It Couple

“Being able to live a long life is such a gift. I love aging. I wouldn’t go back to my younger years if I could.”

- Steph Suganami, Actor & Entrepreneur

New Longevity Cream

Restore Skin’s Youthful Memory

Reveal brighter, visibly renewed skin with our new daily moisturizer that improves elasticity and resilience. Like youthful-looking skin, this memory-gel cream springs back into shape when touched.

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Longevity Serum on plated Ingredients
Perfect Pairing

The Longevity Serum

Visibly firm, smooth, strengthen and delay visible signs of skin aging with our new daily treatment.

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