Luminous Deep Hydration Firming Serum

$95

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Luminous Deep Hydration Firming Serum

A firming serum featuring a deeply hydrating blend of Okinawa red algae and hyaluronic acid to nourish skin in need of bounceback.

Variations

Size:  30 ml | 1.0 fl. oz.

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Use It With

The Essence Plumping Skin Softener

$95 | 150 ml / 5.1 fl. oz.

Benefits

Why It Works

23-karat gold lends skin a lit-from-within look, without adding shimmer to the face. In a consumer-use study after 2 weeks, 90% of participants reported that skin felt firmer and smoother.

Ingredients

Non-irritating. Non-sensitizing. Dermatologist tested.
Formulated without:
Mineral oil, synthetic fragrances, sulfate detergents, parabens, urea, DEA, TEA or phthalates.

How To Use

Suggested Usage

After cleansing and polishing, massage 1 pump gently in circular motions. Allow serum to absorb fully and finish as needed with a moisturizer or SPF. Use morning and night to enjoy firming benefits and luminous, deeply hydrated skin.

Suggested Ritual

Step 1.
The Essence Plumping Skin Softener
$95

Step 3.
Ageless Enriching Renewal Cream
$185

Luminous Deep Hydration Firming Serum is rated 4.4 out of 5 by 89.
Rated 2 out of 5 by from Used to love it I love everything Tatcha. I’ve been using the products for years and the indigo moisturizer is the only cream that soothes and keeps my super dry skin moisturized. I was using another serum but decided to try the Tatcha serum. Sadly it made me break out like crazy. I have acne prone skin that makes me super self conscious. I finally found a routine that kept my skin clear for several months, then switched to the Tatcha serum. The next day i had a ton of tiny white heads all over my chin, cheeks and forehead. I tried to stick with it for a week but it just got worse. Everything else in my skin regimen is Tatcha - cleansing oil, rice powder, eye cream, moisturizer, lipstick. Maybe it was a bad batch, but I’m too scared to try it again.
Date published: 2017-12-28
Rated 1 out of 5 by from Diassapointed This was my biggest disappointment from all Tatcha product. I have normal skin and I am always using serums. When I applied it to my face it becomes so sticky, my hair was literally stuck to my face. I felt a bit of firmness and that is fine, but the worst part was when I applied moisturizer to my face. I was using tatcha cream, but it seems they are not compatible to use it together. I had some patches that was falling off, it looked like I put mask on my face that was dried and that I need to peel it off. I am sorry, but this was awful. I will never buy it again.
Date published: 2017-07-02
Rated 1 out of 5 by from I will never understand.... Why alcohol is used in a hydrating serum. This product dried out my sensitive skin, and caused large bumps to appear on my skin. I get the red, irritated bumps when a product does not agree with my skin. I bought the trial size, and definately will jot be purchasing the full size bottle.
Date published: 2015-11-06
Rated 5 out of 5 by from One of my core Tatcha Products I use the cleansing oil, the the polishing enzyme powder you use with it, the Brightening Serum, and this product, so far:) They are basically what i use, i just use a sunscreen by another line religiously now because i see the damage now, BUT my skin looks better than it EVER HAS with any other line, and I have tried them all.. And I also use the wonder Dewy Skin Mist! I have normal skin that is light / medium olive with a fair amount of sun damage and I am sixty two.. LESS IS MORE I'm finding when it comes to skincare when it's the right products!
Date published: 2014-08-09
Rated 5 out of 5 by from One of my core Tatcha Products I use the cleansing oil, the the polishing enzyme powder you use with it, the Brightening Serum, and this product, so far:) They are basically what i use, i just use a sunscreen by another line religiously now because i see the damage now, BUT my skin looks better than it EVER HAS with any other line, and I have tried them all.. And I also use the wonder Dewy Skin Mist! I have normal skin that is light / medium olive with a fair amount of sun damage and I am sixty two.. LESS IS MORE I'm finding when it comes to skincare when it's the right products!
Date published: 2014-08-09
Rated 1 out of 5 by from Oh, no... I have normal/very dry skin, it fluctuates. I bought this with whole hearted faith in it because I use the Camilla one step cleansing, and the Indigo enzyme exfoliate powder, I have LOVED both of them. However, when I first received this product it was surprisingly smaller than I had expected especially for the price. I noticed it is VERY firming, like extremely, I don't think this is best for dry skin because dry skin is already so stiff and brittle. I could barely move my face. Then I found that if I put ANYTHING else on top of this product it balls up and rolls off like dead skin. It makes my makeup look very gross and does not lay onto my skin correctly. I still tried though, for the price of course. Still though, no matter what I do the outcome is the same. I am very irritated with this product I will never purchase this ever again.
Date published: 2016-05-02
Rated 2 out of 5 by from Didn't work well for me I was very excited to try this product but it ended up not working well for my skin. I still try using it to see if I will get different results but it's always the same. Each time I apply this, when I am rubbing it into my skin it does not absorb at all. It turns into this residue and rubs off completely. It beads up into little pieces and each time I have to get a wipe to wipe off all of the residue exactly like when you're rubbing off dead skin. Each time I use it, I have the exact same problem. I'm wondering if I got a bad batch or something I literally rub it in and it just rubs off leaving behind residue which I have to remove with a wipe or completely wash my face because of the chunks it leaves behind. It's very hard to explain but it's very annoying. I don't understand why it's not absorbing into my skin and just comes off like that. Dissapointed! :(
Date published: 2016-01-16
Rated 2 out of 5 by from Not a fan I own many products from Tatcha and I'm sad to say that this is my least favorite product and only gets two stars. This product does not sit well on my skin. If I apply it at night, I wake up with an oily face. And I've never had oily skin! So I switched my routine. I tried applying it in the morning before my moisturizer. An hour later, it starts to bead up on my face and peels off. I definitely won't repurchase this.
Date published: 2016-02-05
Rated 1 out of 5 by from Horrible Feels horrible, I do better without this product. Instead of helping my skin it gives it the worst texture. The only reason this is this expensive is because they say it has gold. Who even knows if it is real gold, it's just a signature style they have so even if it was real it is good for nothing. If anyone is curious to still give it a try I suggest you sample it and save yourself the aggravation and money.
Date published: 2016-05-18
Rated 4 out of 5 by from Liquid Luminizer I use this as a liquid luminizer instead. I received this as a free deluxe sample, and upon seeing the first pump, I thought it was way to sticky and luminous to put on my entire face. I use this after I put on foundation. I put it on by cheek and brow bones, and on my cupid's bow. You have to use VERY LITTLE of it, about a quarter of a full pump? Otherwise it's too sticky and too shiny. Once you get the amount just right, the glow is amazing! Very natural and flattering.
Date published: 2017-01-31
Rated 1 out of 5 by from Sticky and Pore-Clogging I wanted to like this serum because it's part of the sensitive skin care kit, but its too sticky even though I used one pump and clogged my pore. It caused me horrible breakouts. the moment I stopped using it my skin clears out.
Date published: 2017-02-22
Rated 5 out of 5 by from Best Serum!!! I have dry, sensitive skin. The first time I used this serum was at night and when I woke up, I was surprised to find how soft and smooth skin my skin was. It really is hydrating. I didn't need to add any additional moisturizer to my dry skin. The scent is also so heavenly. The gold flakes in the serum was an added bonus, I felt like I was being pampered, like having a spa in a bottle. Thank you Tatcha! I also need to mention that Tatcha also has the best customer service and shipping delivery. I always receive my order within 2 days. Thank you for having such amazing products and services!
Date published: 2014-04-02
Rated 5 out of 5 by from Best Serum!!! I have dry, sensitive skin. The first time I used this serum was at night and when I woke up, I was surprised to find how soft and smooth skin my skin was. It really is hydrating. I didn't need to add any additional moisturizer to my dry skin. The scent is also so heavenly. The gold flakes in the serum was an added bonus, I felt like I was being pampered, like having a spa in a bottle. Thank you Tatcha! I also need to mention that Tatcha also has the best customer service and shipping delivery. I always receive my order within 2 days. Thank you for having such amazing products and services!
Date published: 2014-04-02
Rated 1 out of 5 by from I really wanted to love it ... but didn't I received this product for Christmas. I love most of the products from Tatcha but this one is such a disappointment ... I tried it at night and it is so sticky that the next day when I got in the shower I still could feel it all over my face. I called customer service and they told me that since it was a gift that they can't help me with an exchange, the lady was quite rude and unwilling to help me so I decided to keep using it and see if I change my mind. I've been using it for 2 months every night and nothing, still sticky and now I'm getting black heads and white heads all over and this is the only thing that is different in my skin care so I am not going to use it anymore. It is such a disappointment that I have to throw it out and that the lady on the phone didn't want to help me and on top of everything my skin is breaking out. I like other Tatcha products but this is not one of them and it's so expensive. Not worth it!
Date published: 2017-03-01
Rated 5 out of 5 by from Never without this! This serum has become an integral part of my daily skincare. I have normal to dry skin and I hate that tight feeling I get during the Winter when I am constantly going between the cold outdoors and warm indoors. This balances and plumps my skin perfectly and I always have that perfect glow to my cheeks! I love that one pump can do my entire neck and face. Sometimes I even put it under my hand cream if you believe that! Instantly hydrated skin every time. LOVE!
Date published: 2017-03-01
Rated 5 out of 5 by from Truly Skin Changing I am in my late 20s with combination acne prone skin. I have the double concern of wanting to fight the appearance of fine lines starting to pop up and also worry because so many products cause me to break out. This serum does not cause me to break out! A little goes a long way- half a pump for my face. It smells delightful. Since using this serum every night for about a month now after cleansing and before my moisturizer, I notice my skin tone and texture has evened out to the point though I still wear foundation, I am applying a lot less of it! When applied, at first it may feel a little tacky for about a minute that that goes away and the skin is left so soft. This serum provides a natural, lit from within radiance I have never experience before with other products. I love it. This is not my first TATCHA purchase and certainly will not be my last.
Date published: 2014-08-03
Rated 4 out of 5 by from Really works! I bought this about two weeks ago and have been using it along with the Essence and silk cream.
Date published: 2018-07-05
Rated 5 out of 5 by from Great for my dry skin! I use this serum alone as my daytime moisturizer and under my night cream in the evening. It has become an indispensible part of my routine as someone with normal to dry skin. The amount of plumping and hydration I get from this the moment I apply it is remarkable. It takes a few minutes to dry down fully, but once it does, my skin looks smoother and has a gorgeous glow. It also works well under my tinted moisturizer by itself which is why I wear it alone during the day. I would definitely recommend this for people with drier skin like me.
Date published: 2017-07-04
Rated 2 out of 5 by from Eh I like this, but it doesn't do anything great for my combo skin. It doesn't make me look "lit from within" in the same token it also doesn't make me greasy or moisturized at all and it's pretty weightless. I don't know if this is supposed to hydrate, but it doesn't. Also doesn't do anything for my makeup application, for 30 bucks..skip it. It's not worth it, sadly.
Date published: 2015-10-20
Rated 5 out of 5 by from Make this is a bigger size please! I've been using this serum for almost 4 years now. It's a staple obviously, and I recommend it to anyone who compliments my skin. I like how bouncy it makes my skin feel. I have normal to a little dry skin, and this keeps it feeling soft and plump and healthy. I just wish it came in a larger size... I go through it too often.
Date published: 2018-01-03
Rated 4 out of 5 by from Great hydrating boost I have two serums which I alternate between: the brightening serum and this. I find myself often reaching for the brightening serum more days as this feels a bit heavy to be used every day. That said, I may still repeat purchase for the days when my skin needs more water!
Date published: 2016-07-22
Rated 5 out of 5 by from Perfect for my Dry Skin I don't know what I would do without this serum! My skin feels as though it has drank an entire bottle of water after applying this. My skin feels smooth, soft to the touch, and incredibly quenched with the Deep Hydration Serum. My holy grail treatment!
Date published: 2018-03-07
Rated 5 out of 5 by from Love this serum I am 71 and I love how this serum makes my skin look and feel. I just wish it came in a bigger bottle because I go through it so often. Please consider a double size. Thank you.
Date published: 2018-03-07
Rated 5 out of 5 by from Dry skin no more! I have had dry, dry, dry skin my whole life resulting in premature wrinkles. So sad! But then I found this serum. It feels so wonderful to put on daily, my skin just drinks it up. I noticed a difference minutes after applying it, however one month in my friends and family started to notice. My sister said I looked like I had just returned from a spa vacation because my skin was so glowy! I love this serum and will continue to buy it in spite of it being a little bit pricy for me.
Date published: 2016-05-06
Rated 5 out of 5 by from lightweight I like this serum. It doesn't irritate my skin and it absorbs quickly. I put it on after the essence. All in travel size but this I think I will buy.
Date published: 2018-04-28
Rated 5 out of 5 by from Great serum for my oily prone skin I love this serum. When I first tried it from a foil packet, I felt a little greasy finished on my skin. I tried again the next morning with smaller amount of application, my skin totally loved it. As soon as I finished my foil packets, I purchased a travel size. Now, another two weeks after the travel size, it made my skin feeling supple and smoother. But no more greasy or sticky feeling. I think I am ready to get a full sized bottle. Thank you for such a great product.
Date published: 2014-10-05
Rated 5 out of 5 by from AMAZING! Essential before my Silk Cream! This is the best serum I've ever used. Expensive but worth it.
Date published: 2018-01-15
Rated 5 out of 5 by from Don't want to be without this This is my one and only replenishment item for now. I miscalculated my usage and quickly found out how much this wonder does for my skin when I ran out this past week. I was easily able to get it shipped out a few days early, but in the meantime did I miss this product! The Luminous Hydration Firming Serum deeply moisturizes my skin without leaving it tacky or overly hydrated. It soaks in nice and quick, refreshing my face. If it’s very humid I may just wear this without any additional moisturizer. However, to put on the moisturizer without the Firming Serum does not achieve the same smooth soft feeling and requires more moisturizer. After my bottle stopped yielding anywhere near a half pump, I added 10 drops of water to the remaining serum and used it on my body as a moisture base on dry areas before applying the silk body butter.
Date published: 2016-04-02
Rated 5 out of 5 by from Deeply Hydrating I am 71 years old, and have very temperamental skin that needs all the help it can get. I buy this serum as often as I can afford it because it is the only thing that moisturizes my skin enough without irritating it. Normally hydrating serums and moisturizers make my dry skin break out for some odd reason. But not this one! I also appreciate the fact that Tatcha doesn't put all that bad stuff in their skin care like other companies. Thank you!!!
Date published: 2015-11-06
Rated 5 out of 5 by from It really does sparkle Initially tried a sample and decided to purchase the full size. Yes, the bottle is small, but since you only need one pump max each use one bottle will last a while. I use this at night with tatcha's silk moisturizer and it leaves my skin so soft and supple, even in the winter! After applying the serum I look at my fingertips and sure enough I can see a shimmer on them from the gold. I love this serum so much I wish I could bathe in it!
Date published: 2016-01-15
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When do I use the serum?

Asked by: TATCHA
Use daily after cleansing and exfoliating, morning and night.
Answered by: TATCHA
Date published: 2018-08-15

Can I use the Violet-C Brightening Serum with the Firming Serum?

Asked by: TATCHA
Thank you for your question! We suggest using the Luminous Deep Hydration Firming Serum during the day and then apply the Violet C Brightening Serum in the evening. We hope this helps!
Answered by: TATCHA
Date published: 2019-01-07

How long does the serum last if used daily, morning and evening?

Asked by: Jaimie
Thank you for your question! All full sized items, this serum included, last approximately 3 months when used as directed. We hope this helps!
Answered by: TATCHA
Date published: 2018-09-27

Would you recommend this for oily skin? If so how often? 

Asked by: robbie
Thank you for your question! The Luminous Deep Hydration Firming Serum is for all skin types including oily. It can be apply daily, morning and night, under any moisturizer. We hope this helps!
Answered by: TATCHA
Date published: 2018-11-14

What is the purpose of the serum?

Asked by: TATCHA
This serum helps give skin a firmer and plumper appearance. The Okinawa Red Algae extract in the serum provides deep hydration and helps your skin retain moisture.
Answered by: TATCHA
Date published: 2018-08-15

Why do I have to shake it before applying?

Asked by: TATCHA
Gently shaking the bottle helps distribute the 23-karat gold flakes inside that gives your skin subtle luminosity.
Answered by: TATCHA
Date published: 2018-08-15

Is the Luminous Deep Hydrating Firming serum non-comedogenic? I noticed most all Tatcha products state they are “non-comedogenic”; this one did not specify. Love everything I have tried so far.  Thank you for wonderful products~

Asked by: Gabysmom
Thank you for your question! The Luminous Deep Hydration Firming Serum has just recently been tested, and has been shown to be non-comedogenic. The website will be updated shortly to reflect this. We hope this helps!
Answered by: TATCHA
Date published: 2018-08-09

Can I wear this under makeup?

Asked by: TATCHA
Yes. Our makeup artist friends actually asked us to make a serum like this to help them prep skin for makeup. We’re delighted the results work quickly to create a plumped, smooth and hydrated canvas for makeup.
Answered by: TATCHA
Date published: 2018-08-15
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Purity Promise

We promise our formulas will always be free from parabens, synthetic fragrances, mineral oil, sulfate detergents, phthalates, urea, DEA, TEA and many other ingredients. The collection is non-irritating, non-sensitizing and dermatologist tested.