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Spend $100+ to choose 2 minis | Spend $200+ to choose 4 minis* | Code: FORTUNE25
Spend $100+ to choose 2 minis | Spend $200+ to choose 4 minis* | Code: FORTUNE25

We adhere to Japan’s official safety and purity standard, one of the highest in the world. Using natural ingredients from renowned provenances, we apply food science principles to transform time-tested beauty into clean formulas.

Every formula starts in the fields and seas of Japan, where we harvest nutrient-dense green tea, rice bran, and algae, the superfoods credited with Japanese longevity. Always looking to what is naturally good for the body to unlock what is extraordinarily good for the skin, our scientists use a natural process of double fermentation to release their bioavailable actives.

purity promise

PURE
Clean, minimal formulas that meet Japan’s high safety standard.

CLEAN

  • Our formulas are non-irritating, non-sensitizing, mommy-friendly and cruelty-free.

MINIMAL

  • We use fewer, better ingredients.
  • Our ingredients are minimally manipulated.

JAPAN’S HIGH STANDARD

  • We go above and beyond Japan’s cosmetic safety standard, one of the highest in the world.
  • We go above and beyond the Sephora Clean standard.

 

purity promise icon traceable

QUALITY
High-quality, nutrient-dense actives harvested from the most renowned sources.

HIGH QUALITY

  • The Tatcha Institute then partners with leading plant extraction scientists to harness the powerful efficacy of these ingredients.

NUTRIENT DENSE

  • Our formulas are based on green tea, rice and seaweed – the trinity of superfoods credited with Japanese longevity.
  • Our double-fermented Hadasei-3 yields over 85 actives essential for skin health, including lactic acid, enzymes, amino acids and minerals.

RENOWNED SOURCES

  • Our actives come from plants grown in the most renowned provenances of Japan.
  • The best sources based on climate, soil, and other factors.

purity promise icon time tested

TIME TESTED
Centuries-old proven rituals based in nature, small steps and whole-person wellbeing.

CENTURIES-OLD PROVEN RITUALS

  • We use proven ingredients and techniques still in use after hundreds of years.
  • Our formulas are based on an 1813 document capturing the beauty rituals of the day, which have stood the test of time.

BASED IN NATURE & SMALL STEPS

  • We look to natural ingredients and what is known to be good for the body to understand what is good for the skin.
  • We believe in the wisdom and safety that small steps make a big difference.

WHOLE-PERSON WELLBEING

  • We respect your skin’s brilliance as a barrier organ and seek to care for it in the context of your overall wellbeing.
  • We see skincare as a meditative ritual of self-care, with benefits inside and out.