Timeless Skincare Rituals for Women of Every Age

In Your 20's

When you focus your skincare ritual on illuminating your natural beauty, you are better able to keep your skin bright and fresh at every age. Your ritual at this age should include calming and brightening formulas to protect your skin from the elements and maintain a healthy glow.

Gentle Cleanser

In your twenties, your skin turnover is around every twenty-eight days instead of the intense oily-ness you might remember from your teen years. This means you need a gentle, soothing cleanser, not one filled with harsh ingredients. The Rice Wash is a soft cream cleanser that gently rids skin of impurities to reveal your radiant glow. Without disrupting delicate skin barriers, this cleanser effectively washes away pollutants with its pH-neutral amino acid base. A combination of hyaluronic acid and Okinawa algae leaves skin feeling moisturized and hydrated.

Vitamin C Serum

Vitamin C can help brighten your skin at any age, including in your twenties. Our Violet - C Brightening Serum is oil-free and combines 20% Vitamin C + 10% AHAs to help soften and smooth for more radiant, even-toned skin. AHAs are effective, yet gentle, exfoliants that help brighten skin, making them ideal for use in your twenties and throughout your lifetime.

Daily SPF

Don’t forget sunscreen, even in the colder months of the year. Utilizing products with SPF can protect your delicate skin from the harsh UV rays of the sun. Our lightweight Silken Pore Perfecting Sunscreen contains broad spectrum SPF 35 and smooths the look of pores, making it suitable for use as a primer.

Nourishing Eye Cream

As you age, the skin around your eyes becomes thinner, so adding extra nourishment will keep the area plump and hydrated. By beginning to use an ultra-nourishing eye cream in your twenties, you will soothe the delicate area surrounding your eyes. The Silk Peony eye cream effortlessly melts into your skin to provide hydration and moisture. Ideal for use before makeup application, it helps reduce the look of fine lines to smooth skin.

In Your 30's

Now is the time to be kind to your skin as you seek nourishing formulas to balance and protect. As you age, cell turnover begins to slow and your skin also experiences a decrease in collagen production. This can lead to the appearance of fine lines, crow’s feet, and hyperpigmentation. While the appearance of your skin is also reliant on environmental factors and your lifestyle, we recommend a skincare ritual in your thirties that focuses on protecting your skin and boosting your natural radiance.

Cleansing Oil

A hydrating 2-in-1 makeup remover and cleanser will be your best friend in your thirties. You’re balancing a busy schedule and crave products that can do it all. The Camellia Cleansing Oil is a beautiful and refreshing start and end to each day, which is why many women in their thirties love this formula. It is blended with camellia oil to nourish the skin, gently melt away oils, and remove waterproof makeup, which leaves the skin feeling softer than silk.

Gentle Exfoliator

At least once a week, adding a gentle exfoliator to your skincare ritual will help you keep a radiant glow throughout your thirties. Clear the buildup in your pores and leave your skin plump and refreshed with The Rice Polish: Gentle. This gentle enzyme powder exfoliates deep into the pores without stripping the skin of essential moisture. The blend of nourishing Japanese rice bran and Japanese wild rose lathers into a creamy foam for a calming experience.

Serum

Applying a serum before your moisturizer can help both products work better, boosting your skin barrier. The Dewy Serum is a 3-in-1 serum of clean, kind-to-skin ingredients that gently resurfaces with lactic acid. Learn more about how The Dewy Serum helps to renew your skin here.

Moisturizer

A beautifully hydrating moisturizer, like The Silk Cream, is an essential part of skincare at every age. This soft weightless gel cream contains hydrating silk and Hadasei-3™, a trio of Japanese superfoods that leave your skin feeling supple and nourished.

Eye Cream

In your 30’s, it’s essential to use a daily eye cream to help keep the thin delicate skin around your eyes plump and firm. Our Luminous Deep Hydration Firming Eye Serum is formulated with a blend of Okinawa red algae, honeysuckle leaf, and caffeine to provide instantly visible firming, reduced puffiness, and a boost of plumping hydration to diminish the look of fine lines.

In Your 40's

As cell turnover slows to around every fifty days in your forties, making minor alterations to your skincare to further honor your skin will keep you looking and feeling your best. It’s essential to exfoliate several times a week and use moisture-rich ingredients like hyaluronic acid to help keep your skin looking and feeling plump and dewy.

Cleanser

Cleansing your skin is not just about skin hygiene, it’s a way to refresh and recharge as you begin and end each day. A gentle cleanser, like The Rice Wash, is a dreamy way to refresh your skin. With a pH-neutral amino acid base, Japanese rice powder, an Okinawa algae blend, and Hyaluronic Acid, you’ll cherish the way your skin feels after using this formula.

Exfoliator

Every few days, we recommend using an exfoliator that can help gently clear your pores, like The Rice Polish: Classic. Treat your skin with this water-activated exfoliant of nourishing Japanese rice bran and silk protein, which transforms into a creamy foam for smooth, polished skin with a healthy glow.

Treatment

To keep moisture locked into your skin, we recommend layering your skincare or finding products that do multiple things at once. For example, our Indigo Overnight Repair cream is a serum-in-a-moisturizer. Use it at night to help bring a fresh, dewy glow to your skin by morning. Learn how it works in tandem with the body’s natural overnight healing here.

Women Over 50

As the skin becomes more mature, it begins to become thinner and lose elasticity. In your 50’s and beyond, we recommend focusing on formulas that add plenty of moisture. You can also take time for a bit of self-care each morning by doing a gentle facial massage, which can help provide lift to your skin. Using a massage tool that can be heated and cooled like our Akari Gold Massager will aid in rejuvenation.

Cleanser

A gentle cleanser each morning and night will keep your skin fresh and radiant. The Camellia Cleansing Oil is a 2-in-1 oil cleanser that will soften, rejuvenate, and seal in moisture. As skin ages, it can lose moisture faster, so this oil cleanser can help boost hydration.

Essence

After cleansing, add an essence to help the rest of the formulas in your skincare ritual bring maximum benefits to your skin. Resurface, soften, and plump with The Essence, which contains Hadasei-3™, a trio of fermented Japanese superfoods, proven to make your skincare ritual more effective.

Hand Cream

Aging gracefully also means caring for your hands, which should be an essential part of your skincare routine. Carrying a luxurious hand cream in your bag when you are on the go will not only help you stay moisturized, but also provide gentle moments of self-care throughout your day. Our Indigo Soothing Hand Cream is a dreamy blend of Japanese Indigo, silk extracts, and squalene that work to soothe and calm irritated skin.

Mask

Before applying moisturizer and eye cream, consider adding a face mask to your routine for even more hydrating and nourishing skincare benefits. Our Luminous Deep Hydration Lifting Mask is a unique, coconut-derived sheet mask that is powerfully hydrating. It can boost the moisture content of your skin by up to 200% in 15 minutes for a plump, luminous complexion.

Deeply Moisturizing Cream

In your 50’s and beyond, it is the perfect time to bring even more hydration to your skin and address fine lines and wrinkles. Our Ageless Enriching Renewal Cream is an intensely rich, hydrating, and moisturizing face cream that helps nourish the skin and address the advanced signs of aging. It is ideal for dry to very dry skin types.

With our nutrient-rich formulas that help balance, nourish and protect the skin, you can begin to embrace beauty at every age. By showing devotion to your skin, you’ll be well on your way to experiencing a healthy, radiant glow that comes from within.