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Brightening & Firming Treatment
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*Based on a clinical study of 18 panelists.
| 100% | showed brighter & visibly firmer skin after 1 week* |
| 100% | agree serum absorbs quickly and is gentle* |
Clinical Results
*Based on a clinical study of 18 panelists.
Pairs best with
All-day brightening for rapid results, crafted in Japan
Visibly firm & support elasticity while boosting antioxidant protection
Targets hyperpigmentation & provides 13x more antioxidant power than pure vitamin C (ascorbic acid) to brighten skin*
*Based on in vitro testing of Ascorbic Acid vs. Pro-Glutathione Antioxidant Booster on oxidative stress.
Soft Cream Cleanser
Brightening & Firming Treatment
Rich Line-Plumping Moisturizer
Brightening & Dark Circle Reduction
Overall rating: 4.6838098 / 5 from 525 reviews.
The Brightening Serum is praised for its ability to visibly brighten and firm the skin, with a silky smooth and quickly absorbing formula. Customers appreciate its lightweight texture and the natural glow it provides, leaving skin hydrated and rejuvenated. While opinions on the scent vary, the overall results are considered impressive and worth the investment.
Review topics: ["absorbs","results","color","absorption","ingredients","irritation","improvement","issues","weight","fragrance","spots","scent","benefits","feels","texture","felt","packaging","formula","skin","price","look","amount","glow","works","complexion","consistency","residue","use","face","hydration"].
"I have sensitive mature skin , this doesn’t dry or irritate my skin. I have tried several other products, but this is the only one I see results and my skin looks moisturized , soft and glowing. I very rarely wear makeup. Love Tatcha products."
"I think it is decreasing the darkness of my facial spots, but it could be wishful thinking too. I believe the spots are getting lighter. ☺️ I will continue on with it and buy the full size."
"This Tyrone inhibitor is powerful as a base under my sunblock during the summer. At night, I used it during the winter and saw it continued writing of the skin. Highly recommend!"
"I was using another brand of brightening serum and decided to try Tatcha's serum because I love their products. I really don't like the stickiness it leaves, and I cannot stand the smell!! To me it smells like burning wood or bacon (which I don't eat). I think it is too late to return because I bought it with a bunch of products months ago, but I just opened it last night."
"It Brightens my skin so well! Love Love Love this product"
"The product was broken and couldn’t pump the material. Second class - no, third class product."
"Let me start by saying I love almost all Tatcha products. However I won’t put this on my face for one reason and one reason only…. . the smell. I tried a small amount on the back of my hands and it smells like burning wood. I’m not sure what ingredient is causing this, but I will not put it on my face. I put some hand cream on over it and it seemed to help cover it up. I purchased this in a bundle from QVC so I can’t return it. The other products in the bundle are amazing. I might just use it on my hands with a hand cream. Because of the price I paid I hate to waste it. Now I need to look so a serum with no fragrance. Any suggestions Tatcha??"
"New Favorite product! My skin Noticeably different."
"My skin is starting to even out in tone. I know it will take time to get my face where I want to be."
"I love how it smoothly glides and does not make my face feel sticky. Its great that it works where I live where it is humid."
Frequently asked questions
Dewy skin is synonymous with healthy-looking skin. While many products can fake a radiant glow, Tatcha is dedicated to getting your skin naturally dewy. This natural radiance is possible, in part, thanks to Tatcha’s proprietary complex Hadasei-3. Hadasei-3 resurfaces, hydrates, and protects, and is comprised of a special blend of fermented rice, green tea, and algae. Our dewy skin routine is powered by Hadasei-3, the backbone to some of our most glow-enhancing essences, serums, and moisturizers.
Matcha is a special type of finely powdered green tea prized for its bright green hue, distinct cultivation practices, ceremonial preparation, and transformative health benefits. The tea is linked with many health benefits, from improving mental alertness, fighting free radicals thanks to the potent antioxidants, and boosting numerous cognitive functions. Additionally, matcha is also proven to be wonderfully beneficial for reducing blemishes when applied topically, an impressive fact proven by numerous clinical studies.
Foaming cleansers can be effective for all, but the secret to using them correctly is discovering a formula that is ideal for your skin type. A creamy foaming cleanser, which imparts a soft hydration onto the skin as cleansing, is more ideal for dry skin, while a refreshing foaming cleanser that includes oil-balancing ingredients is more ideal for combination and oily skin tones. Some formulas work by allowing the dense bubbles to grasp onto debris, sebum, and makeup, washing away in a single step. While other formulas might need an oil cleanser first to break down these trickier long-lasting ingredients.
