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Tatcha

The Brightening Serum Brightening & Firming Treatment

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Violet-C Brightening Serum texture

Benefits

See brighter, firmer-looking skin in 1 week*

  • Reduces dullness & visibly evens skin tone
  • Visibly firms & supports elasticity
  • Targets hyperpigmentation & reduces visible post-acne marks
*Based on a clinical study of 18 panelists.

Technology

Clinically proven to stay effective on skin 12 hrs

  • All-day brightening power
  • Even, gradual dose absorbs better with less irritation
  • Sustained antioxidant protection
  • Instant and long-term results
Model holding violet-c serum

Clinical Results

Proven to reduce the look of post-acne marks in 1 week*

  • 100% showed brighter & visibly firmer skin after 1 week*
  • 100% agree serum absorbs quickly and is gentle*
*Based on a clinical study of 18 panelists.

ingredients

A potent blend of skin brighteners & Japanese botanicals

Formulated without: Parabens, synthetic fragrances, mineral oil, sulfate detergents, phthalates, urea, DEA or TEA.

  • Vitamin C

    12-Hr Time-Release Vitamin C

    All-day brightening for rapid results, crafted in Japan

  • Fruit AHAs

    Japanese Plum & Ferulic Acid

    Visibly firm & support elasticity while boosting antioxidant protection

  • Pro-Glutathione Antioxidant Booster

    Pro-Glutathione Antioxidant Booster

    Targets hyperpigmentation & provides 13x more antioxidant power than pure vitamin C (ascorbic acid) to brighten skin*

    *Based on in vitro testing of Ascorbic Acid vs. Pro-Glutathione Antioxidant Booster on oxidative stress.

Formulated without: Parabens, synthetic fragrances, mineral oil, sulfate detergents, phthalates, urea, DEA or TEA.

  • Non-comedogenic
  • Dermatologist Tested
  • Cruelty-free
Shot of Japanese Beautyberry.

People in Japan have long believed that a true healthy glow comes from deep within.

They often turned to nutrient-rich ingredients from the kitchen to nurture their bodies and complexions. Japanese plum (nanko ume), known as the queen of plums, was once used in at-home beauty rituals to help brighten skin, creating an inner glow referred to as kagayaki.

Shot of model applying The Brightening Serum onto face.

How to Use

Use day & night for 24 hours of brightening power

Ultra-light, non-sticky formula absorbs quickly and layers beautifully under moisturizer and makeup. Apply during your morning and/or evening skincare ritual. Dispense 1-2 pumps and gently massage into your skin.

Pairs best with

The Brightening Eye Cream
The Brightening Eye Cream

Brightening & Dark Circle Reduction

This product is not available in your location.

Suggested Ritual

Step 1
The Rice Wash
The Rice Wash Soft Cream Cleanser
This product is not available in your location.
Step 2
The Brightening Serum
The Brightening Serum Brightening & Firming Treatment
This product is not available in your location.
Step 3
The Dewy Skin Cream
The Dewy Skin Cream Rich Line-Plumping Moisturizer
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Step 4
The Brightening Eye Cream
The Brightening Eye Cream Brightening & Dark Circle Reduction
This product is not available in your location.