*Based on a clinical study of 18 panelists.
"I have been using this once a day in the morning for about a week. No irritation even though I have dry reactive skin so I will continue to use it. Hopefully I will see results with this first bottle."
The Brightening Serum
Brightening & Firming Treatment
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The Brightening Serum30 ml | 1.0 fl. oz.
Sale price
$89
Benefits
See brighter, firmer-looking skin in 1 week*
Clinical Results
Proven to reduce the look of post-acne marks in 1 week*
| 100% | showed brighter & visibly firmer skin after 1 week* |
| 100% | agree serum absorbs quickly and is gentle* |
Clinical Results
*Based on a clinical study of 18 panelists.
Technology
Clinically proven to stay effective on skin 12 hrs
- All-day brightening power
- Even, gradual dose absorbs better with less irritation
- Sustained antioxidant protection
- Instant and long-term results
How to Use
Use day & night for 24 hours of brightening power
Pairs best with
The Brightening Eye Cream
Sale priceFrom $26
ingredients
A potent blend of skin brighteners & Japanese botanicals
12-Hr Time-Release Vitamin C
All-day brightening for rapid results, crafted in Japan
Japanese Plum & Ferulic Acid
Visibly firm & support elasticity while boosting antioxidant protection
Pro-Glutathione Antioxidant Booster
Targets hyperpigmentation & provides 13x more antioxidant power than pure vitamin C (ascorbic acid) to brighten skin*
*Based on in vitro testing of Ascorbic Acid vs. Pro-Glutathione Antioxidant Booster on oxidative stress.
People in Japan have long believed that a true healthy glow comes from deep within.
Suggested Ritual
Soft Cream Cleanser
Brightening & Firming Treatment
Rich Line-Plumping Moisturizer
Brightening & Dark Circle Reduction
Overall rating: 4.6836157 / 5 from 531 reviews.
AI Generated Review Summary
The Brightening Serum is praised for its ability to visibly brighten and firm the skin, with a silky smooth and quickly absorbing formula. Customers appreciate its lightweight texture and the natural glow it provides, leaving skin hydrated and rejuvenated. While opinions on the scent vary, the overall results are considered impressive and worth the investment.
Summary topics
- Skin Brightness (15%): Based on a significant number of customers, the product makes their skin look noticeably brighter and firmer.
- Formula Quality (10%): Customers appreciated the formula of this serum, describing it as silky smooth and absorbing quickly.
- Absorption Speed (27%): A significant number of customers stated that the serum absorbs quickly into the skin without leaving any sticky residue behind.
- Overall Results (11%): Customers expressed satisfaction with the results, as they found it to be impressive and worth the splurge.
- Skin Radiance (41%): A substantial number of customers raved about how this product brightened their skin and made it look radiant and healthier.
Review topics: [size, color, fragrance, issues, absorbs, irritation, results, absorption, improvement, weight, quality, scent, feels, benefits, ingredients, felt, texture, skin, packaging, price, spots, look, amount, works, bottle, formula, glow, lines, complexion, consistency].
Review highlights
- "Definitely seeing se result, my skin looks smooth and plump, gifted by tatcha" —
- "My skin feels more supple and soft and looks more radiant." —
- "The lightweight texture absorbs quickly, leaving my skin feeling silky smooth and hydrated." —
Reviews
It does work!
"Honestly I loved this stuff. It did wonders for my skin. Unfortunately though with time it started irritating my skin. It started making my skin itchy and red. I even stopped using it as much but it still continued to do it. Nothing against the product my skin just didn't agree with it."
Results
"I’ve always been sensitive to vitamin C but this one not only didn’t break me out but gave me results fairly quickly. My skin is brighter and radiant and my dark spots are starting to fade. Will continue to purchase and highly recommend."
Amazing
"I have sensitive mature skin , this doesn’t dry or irritate my skin. I have tried several other products, but this is the only one I see results and my skin looks moisturized , soft and glowing. I very rarely wear makeup. Love Tatcha products."
Amazing product
"I have used multiple serums over time but I loved this one. It shows visible difference in a week. I loved it!"
I think it works
"I think it is decreasing the darkness of my facial spots, but it could be wishful thinking too. I believe the spots are getting lighter. ☺️ I will continue on with it and buy the full size."
One of my favorite Tatcha
"One of my favorite Tatcha products. This product layers well with the other serums and the moisturizer."
Remarkable product
"This Tyrone inhibitor is powerful as a base under my sunblock during the summer. At night, I used it during the winter and saw it continued writing of the skin. Highly recommend!"
It’s ok
"Maybe I have not been using it long enough but it hadn’t done anything for my aging face"
I wanted to like it
"I was using another brand of brightening serum and decided to try Tatcha's serum because I love their products. I really don't like the stickiness it leaves, and I cannot stand the smell!! To me it smells like burning wood or bacon (which I don't eat). I think it is too late to return because I bought it with a bunch of products months ago, but I just opened it last night."
Q&A
- Is this non-comedogenic?
- Thank you for your interest. The Brightening Serum has been tested to be non-comedogenic.
- Is this safe to use with the Texture Tonic? If so, would it be best to be applied before or after?
- Thank you for your inquiry! Yes, you may use the Texture Tonic before applying your Brightening Serum. Both may be used daily. We hope this helps.
- I know we all should be wearing sunscreen lotion every day. If i do not wear sunscreen daily, will my skin “burn” / turn red if I am walking on a sunny day?
- Yes, your skin can burn and turn red if you don't wear sunscreen while walking on a sunny day, even if it's just for a short time. Sunburns occur due to damage from the sun's UVB rays, and sunscreen acts as a protective barrier against these rays.
- Can you apply this product on your eye lid?
- This serum has not been tested for use around the eyes. If you still want to try it, patch test a small amount on your skin first to make sure it’s suitable for you.
- I use the silk serum & dewy skin moisturizer.Would I use this brightening vitamin C serum before applying the silk serum am & pm & then use dewy skin moisturizer too???
- We recommend using one serum for your AM routine, and another for your PM routine. You can apply The Dewy Serum Cream over either of these serums.
Frequently asked questions
How do I use this serum?
Apply 1–2 pumps to clean skin, morning and night. Gently massage over the face and neck, then follow with moisturizer. In the daytime, finish with sunscreen.
Does this help with dark spots or hyperpigmentation?
Yes, this formula helps target hyperpigmentation and visibly reduce the look of post-acne marks for a more even skin tone.
Will this help with dullness?
Yes, powered by time-release Vitamin C, this serum helps visibly brighten and revive dull-looking skin.
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The Japanese game of fukubiki is a centuries-old tradition still practiced today at seasonal festivals and even retailers. Learn about the custom and how you can win up to 4 complimentary minis for a limited time. What’s your favorite summer activity? If you have the chance to visit Japan, you’ll likely get to experience one of its famous summer festivals, or natsu matsuri. Though each has its own meaning and purpose, at their root most seasonal festivals are held to honor nature’s gifts, reconnect with the community, and pray for good fortune. These vibrant and colorful celebrations are often a showcase of the neighborhood with local craft vendors, dancing, fireworks, carnival games, and even a lottery known as fukubiki. The traditional game is said to have originated in 702 when Emperor Shomu held a New Year’s party where strips of paper were drawn for prizes like a beautiful cloth. Modern versions are sure-win raffles that can be held anytime of year where paper fukubiki are drawn from a wooden box. Fukubiki are said to reveal one’s fortune, and in more recent years, earn you a prize at your favorite retailer from mystery bags to discounts. To bring the spirit of good fortune to you, we’ve started our own fukubiki-inspired tradition. From July 30th to August 9th, everyone will be a winner with a choice of up to four complimentary minis with a $100+ order. You may even win the chance to choose a full-size prize! Ready to try your luck? Get started now.