Top Beauty Trends of 2024

Healthy-looking, nourished, and radiant skin never goes out of style. But there are beauty trends, specifically centered around skin, that are worth having fun with and learning about. From ‘skinimalism’ to innovative ingredients, here are the top beauty trends for 2024.

Barefaced—Skincare as Makeup

‘No-makeup makeup’ has been a trending topic for years. The focus is on natural makeup that allows dewy, fresh-looking skin to be the star of the show. 2024 is no exception and the year will perhaps take the trend even further. That means leaning deeper into fresh-faced skin and simply enhancing skin with the lightest touch of makeup where desired. 

Makeup—But Actually Skincare

In the same vein as the skin-first trend, makeup is becoming more like skincare in 2024. That means makeup products, like concealer, foundation, and blush, now have skincare ingredients (like hyaluronic acid and niacinamide) infused into the formula. These skincare-makeup hybrids are not only more comfortable to wear, but also better for the health of the skin.

Skin Barrier Focus

2024 beauty trends will continue to focus on the health of the skin barrier. The topic has rapidly risen in popularity in the last few years and this year will further its stance as one of the most important new beauty trends. The skin barrier is your outer layer of skin, made of cells, lipids, proteins, and fats that help protect your skin from the environment. Think of it like armor, protecting the skin just beneath the surface, says the Cleveland Clinic. The integrity of the skin barrier is vital for healthy skin and when it’s damaged (oftentimes from aggressive products), the protective shield can’t thoroughly do its job, allowing extreme dryness, breakouts, and inflammation to take over. #SkinBarrier content has been watched 3.7 billion times on TikTok, as people will continue to learn how to nourish and focus on the health of their skin barrier in 2024.

The microbiome—another big trend for 2024—goes hand-in-hand with the skin barrier, too. The skin’s microbiome is a collection of healthy bacteria that is a crucial aspect of our skin barrier. The Google search for “what is skin microbiome” has increased by 70% in the last year, with people wanting to learn more about how to best support their skin health. Consider Tatcha’s Indigo Overnight Repair, a serum-in-a-cream treatment that strengthens the skin barrier, hydrates, and balances the microbiome. 100 percent of users in a clinical study showed improvement in their skin barrier strength after just four weeks of use.

Innovative Ingredients

As skincare becomes more high-tech, the demand for innovative ingredients will continue to rise. In 2024, you’ll see more of a celebration of inventive products and ingredients. Like Tatcha’s new Silk Serum, which contains the highly effective duo of plant-based retinol alternatives: upcycled cranberry extract and sea fennel. The innovative pair acts on the same factors as retinol to support natural skin turnover and give the look of collagen-rich skin.

This also includes a focus on more sustainable ingredients in 2024, like upcycled ingredients (which are also featured in The Silk Serum) and sourcing transparency.

Skinimalism or Skin Minimalism

Once upon a time, skincare regimens were 10+ steps long. While nourishing the skin is a positive thing, the multiple products that solely did one task was time-consuming and unnecessary. In 2024, you’ll continue to see a rise in products that can do multiple things in one step, helping to simplify your routine and keep your skin looking and feeling healthy.

Take Tatcha’s Hinoki Body Wash, which cleanses skin while also thoroughly exfoliating in one single step. It doesn’t just focus on the skin though, the Forest Awakening Essential Oil Blend, which includes cedar, hiba, and hinoki oils, in the Hinoki Body Wash is proven to reduce stress, lift mood, and help improve well-being. (And the formula includes innovative ingredients, like cellulose as the physical exfoliant for an eco-friendly alternative to standard microplastic beads.)

Sunscreen as a Permanent Staple

Perhaps the most interesting and important trend for 2024 is sunscreen. This rising beauty movement, much to the delight of every dermatologist, is moving away from a ‘trend’ and into a ‘standard necessity’ category. According to a recent Instagram report, two out of three Gen-Z surveyed said they plan to buy skincare or beauty products that protect against the sun and extreme weather. This change is potentially made possible by the rise of innovative sunscreens. Many modern-day SPFs are lightweight, better at protecting from UV rays, and include skincare ingredients, like Tatcha’s new Silk Sunscreen. The silky, lightweight, and invisible sunscreen with 50+ mineral coverage contains 10 percent zinc oxide for a mineral, reef-safe filter. The formula features silk proteins, niacinamide, and hyaluronic acid for an SPF experience that makes your skin feel healthier, while also providing incredible sun protection. Afterall, the ultimate and timeless trend is always a great SPF.