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Soothing Hydration Shield
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| 100% | showed an immediate improvement in moisturization* |
| 96% | agreed skin feels calm and soothed* |
Clinical Results
*Based on clinical study of 30 panelists
Pairs best with
Transparent sun protection disappears on skin
Delivers cellular hydration & helps repair the skin barrier
Soothes & moisturizes stressed skin
Soft Cream Cleanser
Healthy Aging Firming Treatment
Lightweight Glowing Hydration
Soothing Hydration Shield
Overall rating: 4.8597016 / 5 from 335 reviews.
The Milky Sunscreen SPF 50 is praised for its lightweight texture that blends seamlessly into the skin without leaving a white cast. Customers appreciate its fresh and clean feel, which does not feel overpowering. The product provides strong daily protection while keeping the skin hydrated and looking smooth and healthy all day.
Review topics: ["color","fragrance","absorbs","issues","results","weight","feels","scent","ingredients","texture","skin","felt","packaging","package","spots","works","look","glow","formula","lines","protection","residue","hydration","use","consistency","base","light","using","face","pores"].
"I love Tatcha products, but this is not the one for me. It’s very liquidy when it comes out and doesn’t feel nearly as good going on as the Silken sunscreen. I was really excited for the Milky due to my age and sun damaged face but I’m going back to my old reliable."
"I’m on my way home from a week at the beach where I used this sunscreen every day and I can truthfully say it’s the best I’ve ever used on my oily breakout prone 66 year old skin!! It’s very lightweight, absorbs easily and is invisible on my skin, and best of all not a single clogged pore or breakout! I bought the travel size but I’m ordering a full size when I get home😀👍"
"I really wanted this sunscreen to be my Holy Grail because I love so many of Tatcha's products. I'm not ever sure I can finish the tube I have. I found it greasy and the smell was very unappealing. It was the typical of sunscreen and did not dissipate over time. It also wandered into my eyes and stung. Three strikes and it's out for me."
"Texture is perfect, no white residue"
"I’m genuinely obsessed with The Milky Sunscreen by Tatcha! ✨ This sunscreen feels incredibly lightweight and hydrating on my skin without leaving any white cast or greasy feeling. It gives my skin the most beautiful healthy glow while still feeling breathable and comfortable throughout It makes my skin look fresh, radiant, and well hydrated. The formula feels luxurious, soothing, and perfect for everyday wear. Definitely the best sunscreens I’ve tried and a product I truly enjoy using every single day! 💜"
"Save your money, nothing special and has the dreaded “sunscreen smell. ” I really, really tried to make myself like this product. Don’t force yourself. Much better alternatives available in both price and quality."
"I love this sunscreen so much , I stocked up on family and friends discount. It leaves my skin so soft, so beautiful, so healthy while protecting against the sun. I’m sold. I will never go without"
"Smooth not heavy or greasy, smells nice, seems to work well on fair skin"
"I bought this two days ago and put it on after my skincare routine and it is amazing! It really leaves your skin feeling silky and soft. I was in the sun all day today and no redness or sunburn. NO greasy residue at all. And yes I have oily/combination skin. I am truly impressed! Absolutely amazing product!!! All Tatcha’s products are incredible! Thanks Tatcha!"
"Absorbs quickly and there is no greasy feel"
Sunscreen protects the skin from UV rays, but it is proven to also protect the skin barrier by shielding it from free radicals and preventing dehydration (from repeated sun exposure). However, some modern sunscreen formulas include additional ingredients that can actually repair and strengthen the skin barrier while also shielding from UVA and UVB rays. Look for ingredients that tout their reparative nature, like ectoin, alongside SPF 30+ formulas, to ensure skin is protected while it repairs.
Many moisturizers hydrate, but the right formula can also impart a dewy glow. These options actually work to get the skin naturally glowing over time, which is exactly what Tatcha’s dewy moisturizers accomplish. These formulas are powered by Hadasei-3, a potent and proprietary complex formulated to hydrate, gently resurface, and even make the products applied afterwards work better. Tatcha has many moisturizers, but two specific formulas that embrace dewiness: The Dewy Skin Cream and The Dewy Milk Moisturizer.
The Japanese game of fukubiki is a centuries-old tradition still practiced today at seasonal festivals and even retailers. Learn about the custom and how you can win up to 4 complimentary minis for a limited time. What’s your favorite summer activity? If you have the chance to visit Japan, you’ll likely get to experience one of its famous summer festivals, or natsu matsuri. Though each has its own meaning and purpose, at their root most seasonal festivals are held to honor nature’s gifts, reconnect with the community, and pray for good fortune. These vibrant and colorful celebrations are often a showcase of the neighborhood with local craft vendors, dancing, fireworks, carnival games, and even a lottery known as fukubiki. The traditional game is said to have originated in 702 when Emperor Shomu held a New Year’s party where strips of paper were drawn for prizes like a beautiful cloth. Modern versions are sure-win raffles that can be held anytime of year where paper fukubiki are drawn from a wooden box. Fukubiki are said to reveal one’s fortune, and in more recent years, earn you a prize at your favorite retailer from mystery bags to discounts. To bring the spirit of good fortune to you, we’ve started our own fukubiki-inspired tradition. From July 30th to August 9th, everyone will be a winner with a choice of up to four complimentary minis with a $100+ order. You may even win the chance to choose a full-size prize! Ready to try your luck? Get started now.
