The Best Daily Facial Cleanser

The best daily facial cleanser? The answer to that important question is a matter of personal preference because it’s whatever facial cleanser you enjoy using daily in your skincare routine. Some users prefer the squeaky clean feeling of a gel formula, while others lean towards a nourishing balm texture—whatever format you’ll use is the best for you. Keep reading as we uncover the best Japanese cleansers, based on your favorite format of cleansing.

Do You Need To Wash Your Face Daily?

First and foremost: Is daily face cleansing necessary? Absolutely, ideally once in the morning and once at night, notes the American Academy of Dermatology. The morning cleanse helps remove bacteria that builds up on the skin overnight, while the evening cleanse removes buildup, bacteria, makeup, sunscreen, and debris from the day. But if you had to just pick one time of day to wash your face, make it the evening. “The top layer of the epidermis regenerates itself overnight, and you don’t want to obstruct that shedding process by clogging the pores with makeup, dirt, and oil,” Dr. Mona Gohara explains to Good Housekeeping.

As far as techniques, use warm water (not hot or cold), aim for gentle pressure and ingredients, and wash your hands before cleansing the face. Also, don’t rush through the cleansing process in mere seconds, take the time to be present and thorough, cleansing is very important, so ensure you spend at least 30 to 60 seconds effectively massaging the product into every inch of the face.

The Best Daily Facial Cleanser

Now that we know the method and frequency of cleansing, let’s narrow down the daily face cleanser for you. Here’s how to choose a daily facial cleanser.

The Best Gel Cleanser 

Traditional gel cleansers are ideal for oily and acne-prone skin, as they tend to cleanse deeper than a comparable face wash. But updated versions available today have more thoughtful ingredients that are considerably more gentle on the skin’s surface and are now ideal for many skin types (consult the brand’s packaging for the specific ingredients and targeted skin type).

If you enjoy a gel cleanser, which can provide a refreshing, squeaky-clean experience, consider The Matcha Cleanse. Those with oily and combination skin often believe they need to over-wash their faces to rid themselves of excessive oil and prevent breakouts—but this skin-stripping step can do the opposite, causing the skin to produce even more oil and potentially lead to more breakouts. This is where The Matcha Cleanse steps in to save the day. The daily clarifying gel cleanser decongests pores without stripping skin, while also rebalancing skin’s natural oil production for smoother skin and reduced makeup slip-off. The refreshing watery-foam formula includes premium Kyo-matcha (sourced directly from the famed Uji region in Kyoto), powerhouse coix seed (used in herbal medicines for centuries to purify pores), and Japanese mugwort (to support barrier function).

The Best Foaming Cleanser

If you’re a fan of voluminous foaming cleansers, you likely enjoy the sensorial cleanse and the effectiveness of the formula. The foaming texture allows for a deeper cleanse thanks to the extra bubbles, making it capable of removing stubborn oil, dirt, and makeup from the surface of the skin without excessive scrubbing or effort. This specific type of face wash can have a reputation for being drying, but modern iterations are supplemented with a variety of ingredients that can target specific skin woes making them ideal for most skin types.

Consider Tatcha’s The Rice Polish, which is a water-activated exfoliant that transforms into a creamy, cloud-like foam. While the word ‘exfoliant’ might be confusing, it is perfectly safe to use daily and in the place of a cleanser because the non-abrasive formula both cleanses and exfoliates simultaneously. Finely ground rice bran and papaya enzymes promote natural skin turnover, while the amino acid-base formula provides effective cleansing without stripping the skin of essential moisture or breaking the skin’s barrier function. And with four different exfoliating formulations, you can find the cleansing exfoliant that fits your skin needs best. Classic is ideal for combination and mature skin. Calming is soothing for sensitive skin. Deep is a great fit for combination and oily skin. Gentle is perfect for exfoliating dry skin.

The Best Cream Cleanser

Perhaps you prefer a daily facial cleanser that cleanses but also hydrates. A cream cleanser is ideal for you then. This soothing formula is perfect for any skin type, as it approaches daily cleansing with a gentle point of view, which is great for all skin.

Speaking of any skin type, consider trying The Rice Wash, which is a cream cleanser designed for all skin, including dry. The soft and creamy foam texture gently soothes and washes away buildup without stripping skin for a hydrated, luminous complexion. The bestselling face wash is purposeful with its lather: the foam comes from the amino acid base and Japanese rice powder, which naturally softens and balances skin. Plus the addition of Okinawa algae and hyaluronic acid gives skin a boost of hydration and plumpness as well.

The Best Oil Cleanser

An oil cleanser is an oil-based face wash that works by dissolving other oils, including sebum, makeup, and excessive oil, while softening skin at the same time. A cleansing oil is different from a face oil, as a cleansing oil has a surfactant and/or an emulsifier in the formula too, allowing the cleanser to bind to oil and dirt and then be easily rinsed away with water—while a face oil is designed to soften and shield the skin, not dissolve and wash away. An oil cleanser is ideal for all skin types because it breaks down makeup, sunscreen, and sebum without disturbing the skin’s surface, and then it just rinses away without leaving an oily residue. It also can be combined with other cleansers, particularly as the first step in a two-step process called double cleansing or the Kyoto Cleanse.

Reach for the versatile Camellia Cleansing Oil, which gently melts away impurities, while also leaving behind silky-soft skin. What makes it so unique is the inclusion of Japanese camellia oil or Tsubaki. This featherlight botanical oil has been prized in Asia for centuries for its deeply moisturizing and antioxidant properties, helping to nourish skin from the inside out. If that wasn’t enough, the cleansing oil also includes Tatcha’s proprietary Hadasei-3 complex to help nourish the skin. The antioxidant-rich trio of superfoods (rice, green tea, and algae) works to hydrate, resurface, and plump while the cleanser melts away impurities, sunscreen, and waterproof makeup.

The Best Balm Cleanser 

A balm cleanser is particularly extraordinary, as it’s a cleanser designed to calm and nourish skin. While it’s ideal for all skin types, it’s particularly perfect for irritated or sensitive skin. Harsh formulas tend to strip the skin barrier’s natural oils, leading to more damage and dryness, so a gentle cleanser is a crucial first step in healing and protecting sensitive skin.

Consider The Indigo Cleansing Balm, a skin-strengthening formula that instantly calms visible irritation, while also supporting and transforming the barrier. The dermatologist-tested and fragrance-free formula was crafted with weakened, sensitized skin in mind, knowing traditional cleansing can be painful and damaging. The formula includes Japanese indigo to calm visibly irritated skin; lipids and ceramides to replenish the barrier; Japanese lotus root to soothe; and mondo grass root to balance the microbiome. In clinical studies, 100 percent of participants demonstrated an improvement in barrier function after just one week of use.* But unlike harsh cleansers, the Indigo Cleansing Balm also soothes visible irritation and replenishes moisture—strengthening the skin barrier for smooth, visibly calm, and radiant-looking skin.

*Based on bio-instrumentation (TEWL) clinical study on 40 panelists.

The Best Exfoliating Cleanser

An exfoliating cleanser helps to both cleanse and exfoliate in one simple step. While it may be too much for some skin types, those with oily or acne-prone skin will thrive with this multipurpose cleanser. Oily skin naturally produces more sebum than other skin types and this daily exfoliating cleanser can help promote cell turnover and reduce buildup in pores.

Try The Deep Cleanse, whose gel formula both cleanses and exfoliates, carefully lifting dirt and oil to leave skin soft and balanced. The daily gel cleanser includes luffa fruit (a natural physical exfoliant beloved by Japanese skincare aficionados for centuries) to help turn over dead skin cells, wild rose to visibly reduce pores and minimize excess oil, and leopard lily to soothe skin.