*Based on a clinical study of 18 panelists.
The Brightening Serum
Brightening & Firming Treatment
Free shipping and returns on U.S. orders
The Brightening Serum30 ml | 1.0 fl. oz.
Sale price
$89
Benefits
See brighter, firmer-looking skin in 1 week*
Clinical Results
Proven to reduce the look of post-acne marks in 1 week*
| 100% | showed brighter & visibly firmer skin after 1 week* |
| 100% | agree serum absorbs quickly and is gentle* |
Clinical Results
*Based on a clinical study of 18 panelists.
Technology
Clinically proven to stay effective on skin 12 hrs
- All-day brightening power
- Even, gradual dose absorbs better with less irritation
- Sustained antioxidant protection
- Instant and long-term results
How to Use
Use day & night for 24 hours of brightening power
Pairs best with
The Brightening Eye Cream
Sale priceFrom $26
ingredients
A potent blend of skin brighteners & Japanese botanicals
12-Hr Time-Release Vitamin C
All-day brightening for rapid results, crafted in Japan
Japanese Plum & Ferulic Acid
Visibly firm & support elasticity while boosting antioxidant protection
Pro-Glutathione Antioxidant Booster
Targets hyperpigmentation & provides 13x more antioxidant power than pure vitamin C (ascorbic acid) to brighten skin*
*Based on in vitro testing of Ascorbic Acid vs. Pro-Glutathione Antioxidant Booster on oxidative stress.
People in Japan have long believed that a true healthy glow comes from deep within.
Suggested Ritual
Soft Cream Cleanser
Brightening & Firming Treatment
Rich Line-Plumping Moisturizer
Brightening & Dark Circle Reduction
Related Articles
The Most Impressive Aloe Vera Benefits for Skin
Aloe vera is well known for its ability to soothe a sunburn, but the humble ingredient does far more than address skin post-sun. The ancient plant is naturally anti-inflammatory, antibacterial, anti-viral, antiseptic, and contains wound-healing properties. Aloe vera extract has been clinically shown to deeply hydrate, minimize the appearance of wrinkles (yes, really!), reduce acne, relieve skin irritation, heal wounds, and soothe redness and swelling. There are many different types of aloe vera (nearly 400), each with its own benefits and properties, plus the pure form of the extract can be incredibly sticky. This is why it’s ideal to get the benefits of aloe from a clinically-tested skincare product. All the pros, none of the tacky sensation on the skin.
Ectoin Heals, Hydrates, and Soothes The Skin — Here’s How to Use It
Ectoin is an up-and-coming skincare ingredient that is produced by microorganisms classified as ‘extremophiles.’ An extremophile is a microorganism that can live in extreme and harsh conditions due to ectoin’s stress-shielding properties. On skin, ectoin has been shown to be a potent hydrating, soothing, and pore-minimizing antioxidant. Look for formulas that allow ectoin to remain on the skin for long periods of time, like serums, moisturizers, and sunscreens, so you can soak in the benefits all day or night.
The Milky Sunscreen vs. The Silk Sunscreen
Tatcha is becoming synonymous with effective sunscreens (we are honored!), but with multiple options to choose from, it can be difficult to choose which one is right for you. The Milky Sunscreen and The Silk Sunscreen are both beautiful options, but they do differ in notable ways. The Milky Sunscreen is the newest option, featuring SPF 50+ chemical coverage with a prestigious PA++++ rating (meaning it’s as high on the UVA protection scale as possible), has a natural finish, and contains a satisfying milky lotion texture that quickly absorbs into skin. The Silk Sunscreen is our beloved mineral SPF 50 formula, with a light-as-air feeling that is sheer and hydrating. It has a radiant finish for an instant glow and includes niacinamide to address uneven skin tone (for long-term, naturally glowing skin).