Brightening Serum

Deep Brightening Serum | How To Use

Deep Brightening Serum

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Without performance makeup on, the color clarity and evenness of skin tone of a geisha’s complexion is dramatic. A trio of concentrated Asian botanical color-clarifiers have allowed generations of geisha to achieve this youthful luminosity.

  • Tatcha Featured Press


    “Eastern Promise: Ancient beauty secrets of the geisha”

    "What would you do if you heard about a 200-year-old book from Japan, the oldest of its kind, said to contain never-before-seen details of the heavily guarded beauty rituals of the geisha?"

  • Tatcha Featured Press

    NY TIMES Style Magazine

    “Hey, Lighten Up”

    "Dark spots be gone! A slew of powerful new brightening potions is the stealth weapon in the anti-aging arsenal."

  • Tatcha Featured Press


    “Spring Fling: New Beauty Must-Haves”

    "Brighten Up: If you thought brighter skin was hard to come by, think again— Tatcha's Radiant Deep Brightening Serum...lessens the appearance of dark spots with natural yet powerful lighteners (Asian botanicals and licorice root extract)."

  • Tatcha Featured Press

    Barneys New York

    “Beauty Wars: East Coast vs. West Coast”

    "...Keep the sallow at bay and the hydration intact with TATCHA deep brightening serum"

  • Tatcha Featured Press


    “Hot New Ways to Perfect Your Skin: Serum”

    "With their lightweight consistency and potent concentration of active ingredients, serums are a great way to target and prevent dark spots daily."

How do I use this product?
After cleansing and polishing, dispense 1-2 pumps. Gently massage onto face.

When do I use this product?
Use this treatment on clean skin. For best results, use morning and night before applying moisturizer. For best results and to protect the health of your skin, avoid sun exposure.

Can I use this as a moisturizer?
In addition to evening overall complexion, Deep Brightening Serum is highly moisturizing and people with more oily skin may prefer to use it in place of a moisturizer. For people with normal to dry skin, the product is ideally suited for application prior to using TATCHA’s Moisture Rich Silk Cream to fully protect against the signs of aging. 

Can I use this product around my eyes?
The Deep Brightening Serum is not intended as an eye cream, but it will not cause irritation around the eyes. 

  • Fabulous!

    I love Tatcha's Radiant Deep Brightening Serum…the name of this product says it all! My face has never looked so radiant and bright and it evens out your skin tone. I have to admit that I love all of Tatcha's products…the silk cream is a incredible favorite of mine as well as her firming serum. I also love her eye cream and the lip balm. I love, love, love Tatcha's relaxing, refreshing masks that I use every few days! Thank you, Tatcha…I feel very fortunate to have been introduced to your lovely products that actually do what you say they will do!!!! I hope that you will one day you will also sell make-up because I am sure that would be top of the line as well. Again, many thanks!
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  • lovely serum!

    I got a travel size of this serum and I fell in love with it. It feels light and hydrating on my skin and it made my skin feel less dull after using it for a month now. I just bought the bigger size and will keep in using this :)
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  • Evens Out Pigmentation

    I have a few chloasma spots (dark spots from pregnancy) on my face as well as a couple blemishes and lots of freckles. This serum began lightening these areas within the first couple uses. I honestly assumed that it would be weeks before I noticed any changes, not 2 days! I was very happy, but then I noticed my 36 year old combination skin was getting a bit drier. Oh no! I thought that I could find a less drying brightening serum out there. I am in a very dry climate (phoenix) so people in less dry regions will not have any issue. Anyway, I looked around and virtually all brightening serums contain some alcohol but you know what? They also contained synthetic fragrances and other undesirables and furthermore, they do not lighten as effectively as Tatcha's. So I'm sticking with this serum and using it as part of my evening ritual and layering on lots of hydrating products including the Camellia Oil to offset any drying. This way I can brighten and even out my skin tone as well as stay hydrated.
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